Galaxy Command HQ of ACG Ibanze ry'Ikigo cy'Ubucuruzi Nyamukuru by Rich Honour International Designs Co., Ltd

Galaxy Command HQ of ACG Ibanze ry'Ikigo cy'Ubucuruzi Nyamukuru by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2022

Galaxy Command HQ of ACG Ibanze ry'Ikigo cy'Ubucuruzi Nyamukuru

by Rich Honour International Designs Co., Ltd

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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Colors

The Design

About Galaxy Command HQ of ACG Ibanze ry'Ikigo cy'Ubucuruzi Nyamukuru

Umutwe wa Galaxy Command HQ ya ACG ni ikigo cy'ubucuruzi nyamukuru kiri i Taipei, muri Taiwan, gifite ubuso bungana na metero kare 232 ku gice cya mbere cy'inyubako y'ubucuruzi. Iki kigo kigaragaza ibicuruzwa bya anime, comic n'imikino binyuze mu buryo bw'inkuru aho kuba binyuze mu buryo bw'amazina y'ubucuruzi (brands). Urugendo rw'abakiriya runyura mu turere dutanu: aho bakirirwa (lobby) kigenewe kwerekana ibicuruzwa bidasanzwe, agace ko kwakira abakiriya no kubaha serivisi, ikigo cy'ibikoresho fatizo cy'ibirwanisho n'ibindi bikoresho by'inyito z'abakinnyi, Icyumba cya Muse gifatwa nk'ahantu ho guhuza ibice bitandukanye, hamwe n'agace ko hanze gasa n'umuhanda ugaragaza ibinyuranyo. Amashusho ya manga, ibikoresho bisubiza urumuri (reflective materials) hamwe n'amabara yuzuye, byerekana isi zitandukanye ariko zihuriramo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Galaxy Command HQ of ACG Ibanze ry'Ikigo cy'Ubucuruzi Nyamukuru ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Galaxy Command HQ of ACG Ibanze ry'Ikigo cy'Ubucuruzi Nyamukuru biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Galaxy Command HQ of ACG Ibanze ry'Ikigo cy'Ubucuruzi Nyamukuru ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensions & Packaging: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tags: ACG, MAG, E-Muse
Production Technology: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Design Challenge: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Research: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiration: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Project Duration: Oct.2020~May.2021 in Taipei, Taiwan.
Operation Flow: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Team Members: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee