Kaif Burger Igishushanyo cy'Imbere mu Nzu y'Ibiribwa by Valeriy Lizunov

Kaif Burger Igishushanyo cy'Imbere mu Nzu y'Ibiribwa by Valeriy Lizunov is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2022

Kaif Burger Igishushanyo cy'Imbere mu Nzu y'Ibiribwa

by Valeriy Lizunov

Client: Morgenstern

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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The Design

About Kaif Burger Igishushanyo cy'Imbere mu Nzu y'Ibiribwa

Kaif Burger ni resitora y'ibiribwa bya burger iherereye ku rwego rwo hasi rw'inyubako ya kera ifite amateka, iri hagati mu mujyi wa Moscou. Agace k'aho abantu bariira gafite ubuso bungana na metero kare 60, naho uburebure bw'igisenge ni metero 4. Amashusho manini ya mudasobwa y'ikoranabuhanga afite ubuso rusange bwa metero kare 20 yerekana urutonde rw'ibiribwa n'amashusho y'indirimbo. Ikaunta y'icyuma yahinduwe imiterere, ifashwe n'imikandara y'ubukorikori, ni yo igize icyifuzo nyamukuru cy'ubuhanzi muri iyi resitora. Ifaranga ry'impapuro rya miliyoni imwe ry'amadolari ryacapwe ku rukuta rukoresheje mudasobwa icapa mu bishushanyo 3D, naho igishushanyo kinini cy'ubuhanzi cy'icyuma kidacogora cyerekana bublegum kinini na cyo gishimangira insanganyamatsiko y'ubuhanzi. Hasi hasakajwe amabuye ya terazzo y'imigano y'umukara n'umweru.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Kaif Burger Igishushanyo cy'Imbere mu Nzu y'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Kaif Burger Igishushanyo cy'Imbere mu Nzu y'Ibiribwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Kaif Burger Igishushanyo cy'Imbere mu Nzu y'Ibiribwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior of Kaif Burger indulges quests into the provocative world of Morgenstern music. Giant digital screens display not only current menu but also the crops of his musical videos. The sense of grotesque is also can be found in art-objects. One million dollar bill with the portrait of rapper is printed on the wall with 3D printer, deformed metal counter strapped with sling belts looks like it is suffering under invisible pressure. The art theme is supported by a large piece of stainless steel - bubble gum installation.
Dimensions & Packaging: Deformed metal counter is 6775*900*950h. The total space of the dining area is 60 sq.m. Ceiling height is 4 meters. The total square of digital displays is 20 sq.m.
Tags: Burger, Morgenshtern, Rap, Music, Steel, Shoking, Art elements
Production Technology: The floor is paved with gray and white terrazzo tiles, but instead of the classic patterns there are the logo and the inscription One Million Burgers depicted on the floor. On the minimalistic concrete walls there are installations and paintings of contemporary artists. The main feature of the design is a deformed metal counter strapped with sling belts. All pieces of furniture here are made-to-order including the concrete sink.
Design Challenge: The space of the burger joint is limited, only 60 square meters for visitors, so the architects used every centimeter of interior (they also organised the loft for cooking area). The main art object is deformed metal counter. The architects found the way how to give an appropriate form for the steel.
Research: The space inside is designed in the mix of contemporary and street art. First of all, the architects tried to analyse the creativity of popular Russian rap artist Morgenstern and convey his message into the interior. The art objects including deformed metal counter, large stainless steel bubble gum installation or huge dollar bill reflect the idea of grotesque. For crowded burger joint the architects provided separated doors and special seating area. The tables resembling a bar counter on two legs are surrounded by black minimalistic leather benches.
Inspiration: The architects from Archpoint bureau created Kaif Burger as the first flagship site of the new burger joint chain for famous Russian rap artist Morgenstern. In design the architects followed his provocative behaviour. As the result, they have found a daring combination of luxury, contemporary art and quality fast food. They decomposed the image of the rapper into atoms and assembled from them a dynamic and fashionable design, aimed not only at the artists fans.
Project Duration: The project was started in June of 2021 and finished in September 2021. Kaif Burger locates in the historical centre of Moscow on the ground floor of historical building on Nikolskaya Street.
The burger joint was highly rated and covered in Russian and international interior media.
Operation Flow: Kaif Burger is a trendy place with dynamic interior that focuses on fast food. The burger joint is supposed to be crowded, that is why the architects provided the distribution of flows via different doors for entrance and exit. The idea of motion is reflected by giant digital screens. The menu and provocative music videos of Morgenstern are being displayed on them.
Patents: Archpoint and Morgenstern
Team Members: Archpoint Bureau - Valery Lizunov - Chief Architect, Ekaterina Ageeva - Designer
Image Credits: #1/Sergey Morgunov
#2/Sergey Morgunov
#3/Sergey Morgunov
#4/Sergey Morgunov
#5/Sergey Morgunov