Conlia Home Image Store Igishushanyo cy'Imbere mu Nzu y'Ubucuruzi by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.
BuronzeImbere y'Inyubako· 2022
Conlia Home Image Store Igishushanyo cy'Imbere mu Nzu y'Ubucuruzi
by Zehua Zheng
Client: Conlia Home
Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category
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- Verified Award Winner
- Verify Award Status for #140278
The Design
About Conlia Home Image Store Igishushanyo cy'Imbere mu Nzu y'Ubucuruzi
Conlia Home Image Store ni igishushanyo cy'imbere mu nzu y'ubucuruzi cyakorewe ikirango cy'ibikoresho by'amazu i Jiangmen, mu Bushinwa. Igishushanyo gishingiye ku bwubatsi gakondo bw'Ubushinwa no ku buzima bw'umuryango w'iburasirazuba. Ibiti n'icyuma kidacyoya bigereranya inkingi n'imiyoboro y'amadirishya. Impapuro za polypropylene, ubudodo bw'ibiti (rattan) n'imyenda yoroshye byongera imiterere kamere. Igishushanyo cy'inyubako gifunguye igice n'igihagaze mu buryo bungana gihuza imbere n'inyuma. Uduce twagenewe imirimo runaka duhujwe aho kuba dutandukanijwe burundu, bigatuma hakorwa umwanya ufite inzego nyinshi. Uduce twerekana ibihe binyuranye byerekana imiterere itandukanye y'ibyumba kandi bishyigikira uburambe bw'ubucuruzi burangwa n'ituze.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Conlia Home Image Store Igishushanyo cy'Imbere mu Nzu y'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Conlia Home Image Store Igishushanyo cy'Imbere mu Nzu y'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Conlia Home Image Store Igishushanyo cy'Imbere mu Nzu y'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
- Tags
- Natural, comfortable, oriental features, domesticity, elegant household items
- Production Technology
- The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
- Design Challenge
- 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life. - Research
- The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
- Inspiration
- The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people. - Project Duration
- Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
- Operation Flow
- 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal. - Team Members
- Designer: ZE HUA ZHENG
Designer: WANG YING PAN
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