China Merchants Igishushanyo cy'imbere cya Ishami ry'Ibanki by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Imbere y'Inyubako Competition Category.
IcyumaImbere y'Inyubako· 2023
China Merchants Igishushanyo cy'imbere cya Ishami ry'Ibanki
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: China Merchants Bank
Igihembo cya A' Design Award cy'icyuma Winner in Imbere y'Inyubako Category
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About China Merchants Igishushanyo cy'imbere cya Ishami ry'Ibanki
Umutwe w'Igitabo: China Merchants ni igishushanyo cy'imbere cy'ishami ry'ibanki cyakozwe muri Shenzhen, mu Bushinwa. Umwanya w'ubuso bwa metero kare 870 ugabanyijwemo uduce dukorerwamo imirimo itandukanye, harimo icyicaro cy'kwakira abakiliya, ahategerezwa kandi hakinishwa, byose bikagenda bikuka biva mu karere nyobozi k'iruhuko rihuriweho na bose. Urukiramende, ari isura ikoreshwa mu madirishya y'ubwubatsi bwa kera bw'Ubushinwa, rwafashwe nk'ishingiro ry'ireba ryagenewe kugaragaza umutekano n'ubugari. Ibiti, uruhu, ikirahure, n'itara rifite ubushyuhe bw'urumuri rwa 5500K byahujwe n'imirongo y'umukara n'amabara y'ikirango kugira ngo bishushanye ahantu hatuje. Iri shami ryateguwe kuba ahantu ho kubana n'abandi ku munsi ku munsi no kuruhuka.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
China Merchants Igishushanyo cy'imbere cya Ishami ry'Ibanki ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. China Merchants Igishushanyo cy'imbere cya Ishami ry'Ibanki biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. China Merchants Igishushanyo cy'imbere cya Ishami ry'Ibanki yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
- Dimensions & Packaging
- 870㎡
- Tags
- Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
- Production Technology
- Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
- Design Challenge
- The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
- Research
- Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
- Inspiration
- In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
- Project Duration
- The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
- Operation Flow
- The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
- Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang
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