Poly Hankou Mark Igishushanyo cy'Imbere cy'Ikigo cy'Ubucuruzi by Yirong Yang

Poly Hankou Mark Igishushanyo cy'Imbere cy'Ikigo cy'Ubucuruzi by Yirong Yang is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2023

Poly Hankou Mark Igishushanyo cy'Imbere cy'Ikigo cy'Ubucuruzi

by Yirong Yang

Client: Poly (Wuhan) Real Estate Development Co., Ltd.

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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Colors

The Design

About Poly Hankou Mark Igishushanyo cy'Imbere cy'Ikigo cy'Ubucuruzi

Poly Hankou Mark ni ikigo cy'ubucuruzi giherereye i Hankou, Wuhan, mu Bushinwa. Imbere yacyo ifite ubuso bwa metero kare 722 kandi yarangiye mu mwaka wa 2021. Ibimenyetso by'inyenyeri z'icyuma, amatara ya kristali n'amashusho y'ubwubatsi bituma habaho ikirere cy'ubuhanzi mu cyumba cy'ubwakiranyi. Igisenge cy'icyuma gifite indorerwamo isa n'irangi ry'umukara kigaragaza ishusho y'umujyi kandi kikerekana imiterere ya kijyambere. Abasura banyura mu nzira igaragaza itandukaniro hagati y'urumuri n'igicucu. Ibirahure bifite insinga byerekana ishusho y'umujyi ukora cyane mu buryo bworoheje. Iri gishushanyo rihuza imiterere y'ubwubatsi bwo mu karere n'ubuzima bwa kijyambere bwo mu mujyi.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Poly Hankou Mark Igishushanyo cy'Imbere cy'Ikigo cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Poly Hankou Mark Igishushanyo cy'Imbere cy'Ikigo cy'Ubucuruzi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Poly Hankou Mark Igishushanyo cy'Imbere cy'Ikigo cy'Ubucuruzi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer transforms the social circle's positioning into a concrete symbol, extracting visual elements from "modern classic" characteristics. The philosophy of simplicity and elegance and exquisite details are integrated into the sales center, allowing visitors to be immersed in the imagination of urban life and aesthetic experience.
Dimensions & Packaging: Project Area: 722 square meters
Tags: Yirong Yang, Aesthetic Experience, Hankou, Urban Culture, Sales Center
Production Technology: An artistic ambience is created in the reception hall by virtue of star totems with affluent metal materials and rich shapes, together with the shadow of crystal lighting and the silhouettes of architecture. The steel ceiling with inky mirror reflects the epitome of city, integrates the classic culture from the luxury brand and highlights the modernist style.
Design Challenge: The core design of this project lies on the effective connection between living environment and city, showing further pursuit for lifestyle and quality of life. Starting with the positioning of the product's style, the designer creates a new urban space where history, culture and spiritual civilization meet. By integrating the essence of the local and carrying the modernity, the designer wishes to awaken people's deep knowledge and inner identity of urban culture in a new experience of elegance.
Research: Since ancient times, Hankou has been praised as "the first prosperous place in Chu State. Due to its docks culture and commercial ports, it boasts great competitiveness both at home and aboard. Hankou culture we feel comes from the surging river, flowing through thriving past to modern urban life. The project site's cultural vein, which is a fusion of China and the West, is integrated into the space by using a stylish, elegant, and modern bright-line approach, creating an appealing atmosphere.
Inspiration: Inspired by the artistic dialogue between ancient and modern times, the designer strives to continue the aesthetic elements of the local architecture in silhouette form. By combining the elegant temperament and aesthetic essence of international luxury brands, the designer works to infuse the urban spirit of fashion, elegance, and modernity into the space.
Project Duration: The project is located in Hankou, Wuhan, China and completed in 2021.
Operation Flow: Following the guide line, visitors will walk along a passage with contrast between light and shade, which connects the old shadow of the building and the new trend of the city. The designer deconstructs and connects gemstones and color genes, creating a beautiful visual image of hollow art lighting interlocking with each other. The wired glass frames the city's bustling image in a hazy manner, continuing the beauty of local architecture through silhouette.
Image Credits: Photographer Feng Jian