Ivau Umukungugu w'Imyenda yo Kwambara Umwana ku Mugongo by Chance Xie

Ivau Umukungugu w'Imyenda yo Kwambara Umwana ku Mugongo by Chance Xie is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Imyambarire Competition Category.

IcyumaImyambarire· 2023

Ivau Umukungugu w'Imyenda yo Kwambara Umwana ku Mugongo

by Chance Xie

Client: IVAU Ltd.

Igihembo cya A' Design Award cy'icyuma Winner in Imyambarire Category

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Colors

The Design

About Ivau Umukungugu w'Imyenda yo Kwambara Umwana ku Mugongo

Ivau ni umukungugu w'imyenda n'imyenda yo gukuza umwana ku mugongo, yagenewe ababyeyi. Uyu mukungugu ukubiyemo agakoresho k'imyenda yo kuruhukiraho kahuje, ikanzu, imyenda y'umwana muto (romper) n'imyenda yo gukuza umwana ku mugongo. Ibi byambaro bikorwa mu mwenda w'ibihimba by'urubingo (bamboo) wateguwe ku buryo bwihariye, ari uworoshye, ufasha guhumeka neza, udakura udukoko n'utuma umuntu adacika intege ku mubiri. Ikanzu ifite igice cy'inyuma cyanogeje cyane kugira ngo umuntu abone ubworoherane igihe ayambaye munsi y'umwenda wo gukuza umwana. Ikanzu n'ijipo ryo hejuru ryo kuruhukiraho birekura umubyeyi konsa nta soko yo gukuraho umwenda wo gukuza umwana. Amashusho adasanzwe yanditswe n'ikiganza asa n'ubwiza bwa kamere ya Fiji. Ibi byambaro biteganyijwe kwambarwa mu byiciro bitandukanye by'ubumama.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Ivau Umukungugu w'Imyenda yo Kwambara Umwana ku Mugongo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Ivau Umukungugu w'Imyenda yo Kwambara Umwana ku Mugongo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Ivau Umukungugu w'Imyenda yo Kwambara Umwana ku Mugongo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic staple pieces fuse functionality with effortless chic style, designed to be worn beautifully through stages of womanhood. Inspired by the pristine nature of Fiji, our hand-painted bespoke prints bring spellbinding beauty of nature into daily wearing through imaginative creativity and exquisite artistry. Our fashionable babywearing collection include matching loungewear set, dress, baby romper and wraps. From easy nursing to comfort of layering, every detail is considered to create fashionable garments that are practical, effortlessly chic and making babywearing convenient, comfortable and stylish.
Dimensions & Packaging: Loungewear collection has sizes from S, M, L, to XL. Dress has two sizes S/M and L/XL. Baby rompers range from 0-24 month while baby wrap is one size.
Tags: Maternity fashion, loungewear, baby wearing, fourth trimester, effortless chic
Production Technology: Custom-milled sustainable bamboo fabric is chosen for the collection as it is luxuriously soft and easily wrinkle free, effortless to take care of for a busy mother. Our fabric is OEKO-TEX Made in Green and Standard 100 certified to the world's strictest chemical safety and sustainable production standard for textiles. Naturally anti-bacterial, breathable and hypoallergenic, the garments are suitable all season.
Design Challenge: The hardest part is to create timeless pieces that can be worn beautifully through stages of womanhood. We want the silhouette to be easy to wear but head turning at the same time.
Research: Creation of this collection took years of babywearing experience to know what garment works with baby wrap and what does not. For example, we would not make a jumpsuit because it is just not practical when babywearing. Our dress for example has ultra low back cut for the comfort of layering with a wrap. All of our garments are nursing friendly while babywearing.
Inspiration: If a woman gives birth to three children, that is 10 years in her life when carrying an infant and nursing take centre stage. The fourth trimester should be one of the most beautiful moments in motherhood but it is currently overlooked. Yet, newborn bonding is vital in every family relationship. There is no apparel collection that is tailored to address the need of style-conscious mothers to carry a child fashionably after birth. So we pioneer fashionable babywearing with matching apparel and carriers to rediscover the most beautiful moment in motherhood, bonding with your newborn.
Project Duration: The project took one year from Sep 2021 to Sep 2022 to finish
Operation Flow: Fashionable Babywearing collection enables women to establish the essential bond with their newborns in style and comfort. The apparel collection can be worn through stages of womanhood. As maternity clothing, they are nursing and pregnancy friendly. They are especially comfortable to layer under a wrap when carrying an infant as the apparel design takes into consideration the comfort of baby wearing. The garments use the same all season, lightweight fabric as the wrap that is breathable and anti-bacterial. The dress has an ultra-low back cut so the user does not feel too hot when layered during wearing. Both the dress and loungewear top can facilitate nursing without taking off the wrap.
Patents: IVAU 2022 Trademark Holder
Team Members: Chance Xie
Image Credits: Photographer Chance Xie