Changsha Fundoland Ahantu Hagenewe Imyidagaduro by Xiang Li

Changsha Fundoland Ahantu Hagenewe Imyidagaduro by Xiang Li is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2023

Changsha Fundoland Ahantu Hagenewe Imyidagaduro

by Xiang Li

Client: X+Living

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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Colors

The Design

About Changsha Fundoland Ahantu Hagenewe Imyidagaduro

Changsha Fundoland ni ahantu hagenewe imyidagaduro haherereye i Changsha, mu Bushinwa. Imbere hafite ubuso burenga metero kare 4,500 kandi harimo uduce tw'imyidagaduro turenga icumi, harimo resitora, akabari, ahakinirwa umuziki mu buryo butaziguye, ahakinirwa umukino wa bowling n'ibyumba bya karaoke. Umuharuro w'uburebure bwa metero 60 ufite ishusho y'umuyoboro ni wo nzira nyamukuru kandi wirinda inkingi zihamye z'inyubako. Uduce tw'imyidagaduro dushyizwe ku mpande zombi z'uwo muharuro kugira ngo bworohereze kugerayo kandi bishishikarize abantu gusuzuma no gushakashaka. Ibishushanyo bya gari ya moshi n'ibinyabiziga bigenzwa nayo biyobora abasura muri ako gace kandi bishyigikira inkuru ibinjiza mu isi yihariye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Changsha Fundoland Ahantu Hagenewe Imyidagaduro ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Changsha Fundoland Ahantu Hagenewe Imyidagaduro biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Changsha Fundoland Ahantu Hagenewe Imyidagaduro ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP