Zahabu Ubuhanzi Bwiza · 2023
Rebirth Kwinjiza Ubuhanzi mu Mwanya
by Hebei Puteng Culture Media Co., Ltd
- Igihembo cya A' Design Award cya Zahabu 2023 in Ubuhanzi Bwiza
- CLIENT: Hebei Puteng Culture Media Co., Ltd
- Estimated Number of Design Views: 121,350
- Verification code 84EB331EE9 · Verify this award
Colors
About Rebirth Kwinjiza Ubuhanzi mu Mwanya
Rebirth ni umwanya w'ubuhanzi wo mu bucuruzi ukwinjiramo wateguwe ku nsanganyamatsiko yo kuvugururwa. Uyu mwanya uvuga inkuru y'umukobwa w'ubwenge bw'ubukorano wongera gukora isi mu gihe kizaza binyuze mu gukuramo no kongera gushushanya ibyibutswa. Imbere higabanyijemo ibice bitatu bikurikirana ku nzira y'urugendo: umuntu wa nyuma wo ku isi, ibyibutswa by'isi, n'irema. Inyamaswa zigana zakozwe hakoreshejwe ubuhanga bwa 3D modeling, ubushushanyi bw'ibishushanyo, gukora ibyuma bifasha gukora kopi, gusiga irangi n'ubuhanga bwo gukora ubwoya. Imiterere ya mashini yubatswe imbere hamwe n'uburyo bwo kuyigenzura bituma zigenda nk'iziriho koko.
About the Igihembo cya A' Design Award cya Zahabu
Rebirth Kwinjiza Ubuhanzi mu Mwanya ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Rebirth Kwinjiza Ubuhanzi mu Mwanya biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Rebirth Kwinjiza Ubuhanzi mu Mwanya itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
- Tags
- Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
- Production Technology
- The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
- Design Challenge
- This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
- Research
- The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
- Inspiration
- As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
- Project Duration
- The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an - Operation Flow
- The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
