Gamma Ibanki Yigenga by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Ibyiza Cyane Competition Category.

BuronzeIbyiza Cyane· 2023

Gamma Ibanki Yigenga

by Victor Weiss

Client: Victor Weiss

Igihembo cya A' Design Award cya Buronze Winner in Ibyiza Cyane Category

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Verified Award Winner
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Colors

The Design

About Gamma Ibanki Yigenga

Gamma ni ibanki yigenga yateguwe nk'ikigo cy'abanyamuryango batumiwe gusa mu micungire y'umutungo. Ubunyamuryango buhabwa binyuze mu buryo bunonosoye bwo gusuzuma no gupima umutungo. Igishushanyo mbonera cyubahiriza imico gakondo y'ibanki ya kera kandi kigashyiraho ibikoresho bigezweho. Iyi mirimo irimo guha izina, ingamba z'ikirango, indangagaciro igaragara, iterambere ry'ibicuruzwa, ubwubatsi n'igishushanyo mbonera cy'ibishushanyo. Buri munyamuryango mushya ahabwa agakoni k'umwihariko karimo ifaranga rya zahabu rifungura Gamma Club, agasanduku k'itabi n'ikaramu ya rodiyumu. Intego ni ugukomeza imibanire y'abantu mu muryango ugezweho ukoresha ikoranabuhanga.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Gamma Ibanki Yigenga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Gamma Ibanki Yigenga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Gamma Ibanki Yigenga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release