Meat Festival Igishushanyo cy'Imbere mu Resitora by Chang Ming Hu

Meat Festival Igishushanyo cy'Imbere mu Resitora by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2023

Meat Festival Igishushanyo cy'Imbere mu Resitora

by Chang Ming Hu

Client: AJA Architects Associates

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat Festival Igishushanyo cy'Imbere mu Resitora

Meat Festival ni igishushanyo cy'imbere mu resitora ya yakiniku y'Abayapani igenewe imiryango, iherereye i Taipei. Uwo mwanya ungana na metero kare 224 wahumekewe n'iminsi mikuru gakondo y'Abayapani. Ibiziga by'umuriro, kuroba amafi ya zahabu, uduce tw'abacuruzi bo mu muhanda ndetse n'imikino y'abana byongeye gusobanurwa nk'ibintu by'igishushanyo. Amabendera manini, udusanduku tw'amatara, inyubako z'imiryango migoramye hamwe n'ibara ritukura biremera ikirere cy'umunsi mukuru. Intebe zateguwe mu buryo bw'uduce duto tw'abacuruzi, kandi ikirahure cyanyuzwamo urumuri gifite ibishushanyo gitandukanya igice cyo hejuru cya buri gace. Insakazo z'utumashini n'ibikoresho birabagirana bituma umwanya ukomeza kuba muzima mu gihe birinda ubwiherero bw'abaje kurya.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Meat Festival Igishushanyo cy'Imbere mu Resitora ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Meat Festival Igishushanyo cy'Imbere mu Resitora biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Meat Festival Igishushanyo cy'Imbere mu Resitora ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
Dimensions & Packaging: This is the 224 square meters restaurant.
Tags: Interior, Commercial, Taipei, Taiwan, AJA
Production Technology: The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.

To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.
Design Challenge: The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
Research: Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.

In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.
Inspiration: Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
Project Duration: The project started in August 2021 and finished in September 2021 in Taipei.
Operation Flow: This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
Team Members: Chang Ming Hu