Ggaedok Ikirango cy'Ibikoresho by'Inyongera mu Kwiga na Miraen Design Team

Umushinga Ggaedok Ikirango cy'Ibikoresho by'Inyongera mu Kwiga wa Miraen Design Team ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Uburezi.

IfezaUburezi· 2023

Ggaedok Ikirango cy'Ibikoresho by'Inyongera mu Kwiga

na Miraen Design Team

Umukiriya: Mirae-N

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Uburezi

616,219

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #148327

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Ggaedok Ikirango cy'Ibikoresho by'Inyongera mu Kwiga

Ggaedok ni ikirango ndangamuntu cy'urukurikirane rw'ibitabo by'inyongera byo kwiga ururimi rw'Ikinyakoreya. Izina Ggaedok ni impine y'interuro y'Ikinyakoreya Ggaewooja Dokhaeryuk, ivuga gukangura icyizere no gusobanukirwa ibyo umuntu asoma. Ikirango gihuza izina n'utumenyetso tw'amagambo yasubiwemo (quotation marks), twatoranyijwe kubera ko imiterere yatwo isa n'inyuguti n'inyajwi z'Ikinyakoreya. Amabara ya foil mu mabara ya Pantone yatoranyijwe agaragaza ibice by'utwo tumenyetso, naho igipfuko kidasakuza (matte) cyongera kugaragara kwatwo. Ibishushanyo by'abantu byacapwe mu gitabo cy'amagambo no mu gitabo cyo gusobanukirwa ibisomwa byongerera abanyeshuri amatsiko.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Ggaedok Ikirango cy'Ibikoresho by'Inyongera mu Kwiga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Ggaedok Ikirango cy'Ibikoresho by'Inyongera mu Kwiga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Ggaedok Ikirango cy'Ibikoresho by'Inyongera mu Kwiga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Ibipimo n'Ipaki: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Ibibazo Fatizo: Education, Print, Design, Branding
Ikoranabuhanga ryo Guteza Imbere: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Ikibazo cy'Ishusho: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Ubushakashatsi: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Ibyatumye Habaho: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Igihe cy'Umushinga: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Uburyo bw'Imikorere: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Abagize Itsinda: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works