Gaenyeomsuda Igitabo cy'Ishuri by Miraen Design Team

Gaenyeomsuda Igitabo cy'Ishuri by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Uburezi Competition Category.

BuronzeUburezi· 2023

Gaenyeomsuda Igitabo cy'Ishuri

by Miraen Design Team

Client: Mirae-N

Igihembo cya A' Design Award cya Buronze Winner in Uburezi Category

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Colors

The Design

About Gaenyeomsuda Igitabo cy'Ishuri

Gaenyeomsuda ni igitabo cy'imibare cyakorewe abanyeshuri bo mu bigero by'ubuhungu n'ubukobwa. Izina ni imikorere igufi y'interuro isobanura ko imyumvire ari byose mu mibare. Ikirango gikoresha ishusho y'akayunguruzo k'ivugurura hamwe n'imyandikire y'ukuboko, bigaragaza uburyo bw'ihinduka ry'amagambo n'igenamiterere bisanzwe mu muco w'urubyiruko. Intego ni ugutuma kwiga imibare bimera nk'ikiganiro n'incuti, kugira ngo abanyeshuri bafungure igitabo badafite impungenge. Igitabo kigereranywa na milimetero 210 kuri 260. Impapuro zose zifite ubwoya butose (matte lamination), naho ikirango n'amashusho birambitswemo epoxy nyeshuri.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Gaenyeomsuda Igitabo cy'Ishuri ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Gaenyeomsuda Igitabo cy'Ishuri biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Gaenyeomsuda Igitabo cy'Ishuri ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong