Shazhou Youhuang Parike Ndangamuco by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Zahabu in Imitungo Itimukanwa Competition Category.
ZahabuImitungo Itimukanwa· 2023
Shazhou Youhuang Parike Ndangamuco
Client: Senem Cennetoglu
Igihembo cya A' Design Award cya Zahabu Winner in Imitungo Itimukanwa Category
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- Verified Award Winner
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The Design
About Shazhou Youhuang Parike Ndangamuco
Shazhou Youhuang iherereye i Zhangjiagang, ku ruzi rwa Yangtze, yegeranye n'uruganda rusanzweho. Imiterere mishya ikubiyemo ibikoresho bitanga umusaruro mugihe bihindutse ikiranga ubwubatsi. Ahantu nyaburanga hashobora kuba ubukerarugendo, ibidukikije bidatinze, bishingiye ku kuvanga ibintu byubatswe na Jiangnan hamwe nubushinwa bugezweho bwubatswe. Umuhanda wubucuruzi utandukanye, ufite ibikorwa byumuco bigezweho, inganda zikora udushya, bigatuma ubukungu, imibereho myiza nubwubatsi biranga umujyi.
The Recognition
About the Igihembo cya A' Design Award cya Zahabu
Shazhou Youhuang Parike Ndangamuco ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Shazhou Youhuang Parike Ndangamuco biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Shazhou Youhuang Parike Ndangamuco itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city. - Dimensions & Packaging
- Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2 - Tags
- Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
- Design Challenge
- The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics. - Inspiration
- The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
- Project Duration
- Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China - Patents
- Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01 - Image Credits
- All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex
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