Douyin Porogaramu ya Mudasobwa by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Uburyo bwo Gukoresha Competition Category.
IfezaUburyo bwo Gukoresha· 2023
Douyin Porogaramu ya Mudasobwa
by Douyin Experience Design Center
Client: Douyin Group
Igihembo cya A' Design Award cya Ifeza Winner in Uburyo bwo Gukoresha Category
- 58,633
- Verified Award Winner
- Verify Award Status for #149651
The Design
About Douyin Porogaramu ya Mudasobwa
Douyin PC ni porogaramu ya mudasobwa n'urubuga rwo kureba amashusho (videos) kuri mudasobwa bwite. Douyin PC yakozwe ku buryo bunogeye kureba kuri ekara nini mu rugo, mu bihe byo kuruhuka no mu gihe utari ku kazi. Urutonde rw'ibyerekezo ruri ibumoso rutanga imiyoboro ihagaritse, kandi ipaji y'ibisabwa ifunguka mu buryo bwikora. Abakoresha bashobora guhindura amashusho banyereza imbeba (mouse) no gukoresha buto z'ihuse mu gukunda no kubika ibiri kugaragara. Kugura ibicuruzwa mu gihe amashusho ari kwerekanwa no gutanga impano mu gihe cy'ibiganiro bitambuka ako kanya nabyo birashoboka. Imiterere yikora ihuza n'ingano za ekara za MacOS na Windows.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Douyin Porogaramu ya Mudasobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Douyin Porogaramu ya Mudasobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Douyin Porogaramu ya Mudasobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- Dimensions & Packaging
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- Tags
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
- Production Technology
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- Design Challenge
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- Research
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis. - Inspiration
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- Project Duration
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- Operation Flow
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- Team Members
- Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren - Image Credits
- Pictures and videos are from the free resource website： http://pixabay.com/zh/
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
