Gatorade x Go Rigo Umurongo w'Imyenda, Ibikoresho by'Imikino by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo Gukorera Abaturage Competition Category.
BuronzeIgishushanyo Gukorera Abaturage· 2023
Gatorade x Go Rigo Umurongo w'Imyenda, Ibikoresho by'Imikino
by PepsiCo Design and Innovation
Igihembo cya A' Design Award cya Buronze Winner in Igishushanyo Gukorera Abaturage Category
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The Design
About Gatorade x Go Rigo Umurongo w'Imyenda, Ibikoresho by'Imikino
Gatorade x Go Rigo ni icyegeranyo cy'imyenda n'ibikoresho by'imikino cyakozwe mu buryo bugarukira, cyakorewe abakinnyi ba gari ya moshi (koridiyeri). Iki cyegeranyo cyakozwe binyuze mu bufatanye hagati ya Gatorade na Go Rigo Go, kandi amafaranga yavuye mu kugurisha yateye inkunga Ishuri ry'Imikino ya Gari ya Moshi rya Los Yarumos ryo mu karere k'amajyaruguru k'Intara ya Antioquia muri Kolombiya. Imyubakire y'ibi bikoresho ihabwa inspiration n'ibidukikije bya Kolombiya. Ibishushanyo by'imisozi n'ibibaya bigaragara ku myenda no ku bikoresho byose. Ibi bishushanyo bigereranya umuhate n'ubwitange bw'abakinnyi ba gari ya moshi kuri buri kilometero bagenda.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Gatorade x Go Rigo Umurongo w'Imyenda, Ibikoresho by'Imikino ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Gatorade x Go Rigo Umurongo w'Imyenda, Ibikoresho by'Imikino biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Gatorade x Go Rigo Umurongo w'Imyenda, Ibikoresho by'Imikino ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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