Moonshot Cafe Icumbi cyo Kwerekana na Takeshi Yoshida

Umushinga Moonshot Cafe Icumbi cyo Kwerekana wa Takeshi Yoshida ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

IfezaImbere y'Inyubako· 2023

Moonshot Cafe Icumbi cyo Kwerekana

na Takeshi Yoshida

Umukiriya: Takeshi Yoshida

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #150177

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Moonshot Cafe Icumbi cyo Kwerekana

Iyi mishusho yagenewe Icumbi cya Ubuyapani muri CES 2023, imwe mu nama nkuru z'ikoranabuhanga ku isi. Yashimiwe no kuroroshya no kugabanya, igitekerezo cy'ibanze cya Zen, Ubuyapani bwamenyereye kuva kera. Bidasanzwe kugira kafe mu nama aho kuba icumbi gisanzwe cyo kwerekana. Umwanya ugerageza kuba ahantu hitezwe aho imikoranire itangira. Nanone witaho ku gusobanukirwa n'umwanya munini kubera ko igisenge cy'aho ibirori bibera giri hasi. Byongeye kandi, gifite ibimera byinshi byerekana kubahiriza ibidukikije, kugabanya imyanda, no gushyiraho ikirere cyiza.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Moonshot Cafe Icumbi cyo Kwerekana ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Moonshot Cafe Icumbi cyo Kwerekana biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Moonshot Cafe Icumbi cyo Kwerekana ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Ibipimo n'Ipaki: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Ibibazo Fatizo: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Ikoranabuhanga ryo Guteza Imbere: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Ikibazo cy'Ishusho: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Ubushakashatsi: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Ibyatumye Habaho: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Igihe cy'Umushinga: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Uburyo bw'Imikorere: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.