Satoro Ifoto ya Satelayite by Chris Chung is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Ifotora Competition Category.
IcyumaIfotora· 2023
Satoro Ifoto ya Satelayite
by Chris Chung
Client: RedPeak
Igihembo cya A' Design Award cy'icyuma Winner in Ifotora Category
Verified Award Winner
Verify Award Status for #150528The Design
About Satoro Ifoto ya Satelayite
Satoro ni urukurikirane rw'amafoto ya satelayite ntoya, yakozwe kuri RedPeak. Amashusho yafashwe mbere y'uko satelayite yoherezwa mu kirere, mu murima aho amashusho y'ikoranabuhanga akoreshwa cyane. Imbuga zera zigaragaza uburyo bunonosoye bw'igishushanyo, mu gihe uburyo bwo gufotora butanga umumaro n'ubuzima nyabwo. Uko amafoto ateguwe hatandukanye, kuva ku mashusho y'ibice bito byegeranye kugeza ku mashusho manini agaragaza igikoresho cyose. Itandukaniro ry'urumuri n'igicucu rigaragaza imigereka iri ku byuma bibengurana. Amafoto yafashwe mu minsi ibiri i Taipei, akoreshwa mu ikoranabuhanga no mu icapiro.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
Satoro Ifoto ya Satelayite ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Satoro Ifoto ya Satelayite biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Satoro Ifoto ya Satelayite yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
- Dimensions & Packaging
- Produced several works in different sizes for application on different uses.
- Tags
- Photography, Satellite, Space, Aerospace
- Production Technology
- Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
- Design Challenge
- To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
- Research
- The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
- Inspiration
- In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
- Project Duration
- Two-day shooting in Taipei.
- Operation Flow
- Satellite photography for digital and print applications.
- Patents
- Copyrights belong to Satoro, 2023.
- Team Members
- CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung - Image Credits
- Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui
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