Not Always Fun Icapiro Ryamamaza by Squared

Not Always Fun Icapiro Ryamamaza by Squared is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo Gukorera Abaturage Competition Category.

IfezaIgishushanyo Gukorera Abaturage· 2023

Not Always Fun Icapiro Ryamamaza

by Squared

Client: Squared

Igihembo cya A' Design Award cya Ifeza Winner in Igishushanyo Gukorera Abaturage Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Icapiro Ryamamaza

Iyamamaza ryamamaza rigamije gukangurira abantu kwirinda syndrome ya Harlequin. Iyi ni syndrome yibasira sisitemu ya autonomic nervous sisitemu kandi ifitanye isano no kubura ibyuya no guhuha uruhu kuruhande rumwe rwo mumaso. Ikigo cyateguye amashusho y’ingenzi y’amashusho ashingiye ku guhuza ibice bitandukanye bya harlequin bigamije kumurika itandukaniro riri hagati yerekana urwenya rwerekana imiterere n’ukuri ko kubana na syndrome ya Harlequin, ishimangira ko hakenewe gusobanuka no kumenya imiterere.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Not Always Fun Icapiro Ryamamaza ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Not Always Fun Icapiro Ryamamaza biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Not Always Fun Icapiro Ryamamaza ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared