Geneo Igishushanyo cy'Icyumba cyo Kwerekana Ibicuruzwa by Belina Zhang

Geneo Igishushanyo cy'Icyumba cyo Kwerekana Ibicuruzwa by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2023

Geneo Igishushanyo cy'Icyumba cyo Kwerekana Ibicuruzwa

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Igishushanyo cy'Icyumba cyo Kwerekana Ibicuruzwa

Geneo ni icyumba cyo kwerekana ibicuruzwa cyagenewe ikirango cy'ibikoresho byo kwita ku ruhu, gihuza ikoranabuhanga n'ibikoresho karemano. Ubuso bw'ibirometero kare 280 bukoresha amazi, ibimera n'ogisijeni nk'insanganyamatsiko nyamukuru. Agace k'inzira y'ibanze gafite igikoresho cy'urumuri rusa n'amazi atembera, urukuta rw'ibicu by'amazi (bubble wall), urukuta rw'amashusho y'abantu, ndetse na cinema ya 5D. Urukuta rw'ibicu by'amazi rushobora kuzenguruka, maze urumuri rukerekana ibimera bitandukanye biri imbere. Mu gace k'amashusho agenda, urumuri ruri hejuru rw'inzu n'uburyo bw'uburyohe bw'impumuro bihinduka bijyanye n'ibirimo mu mashusho. Ibikoresho bisa na sima na terrazzo bitanga isura karemano kandi ya kera, mu gihe impembe zose z'urukuta zabajwe zikagira imbago ziboneye kandi zisunikwa mu buryo bw'intoki kugira ngo zibone icyege cyiza.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Geneo Igishushanyo cy'Icyumba cyo Kwerekana Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Geneo Igishushanyo cy'Icyumba cyo Kwerekana Ibicuruzwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Geneo Igishushanyo cy'Icyumba cyo Kwerekana Ibicuruzwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.