Skip to content
Flatiron Itara by Mr Smith Studio
Flatiron Itara by Mr Smith Studio
Flatiron Itara by Mr Smith Studio
Flatiron Itara by Mr Smith Studio
Flatiron Itara by Mr Smith Studio

Zahabu Urumuri · 2024

Flatiron Itara

by Mr Smith Studio

  • Igihembo cya A' Design Award cya Zahabu 2024 in Urumuri
  • CLIENT: Egle
  • Estimated Number of Design Views: 538,381
  • Verification code 8B8C108123 · Verify this award
Email this page

Colors

About Flatiron Itara

Achille Castiglioni yizeraga ko umushushanya agomba gukuraho, gukuraho, gukuraho maze amaherezo abone igice cy'ingenzi cy'igishushanyo. Bruno Munari yakundaga kuvuga ko kugoramiza ibintu ari byoroshye, ariko kworoheza ibintu bigoye cyane. Flatiron ituruka ku guhuza ayo mashusho yombi. Isoko y'umucyo ifunzwe mu mubiri ukozwe n'ipapuro ry'icyuma ryoroshye rifite impfundike imwe gusa. Umubare muto w'ibice ku gicuruzwa gifite agaciro gakomeye, icyegeranyo cy'amatara agaragazwa n'igishushanyo cy'ingenzi kandi gikora neza.

About the Igihembo cya A' Design Award cya Zahabu

Flatiron Itara ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Flatiron Itara biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Flatiron Itara itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Press Kit

Unique Properties
Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging
Width 350mm x Depth 200mm x Height 1900mm
Tags
Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology
Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge
Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research
Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration
The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration
Development of the project took 4 months and took place in Milan
Operation Flow
Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents
Patented 2023
Image Credits
MrSmith Studio

Related Designs

View All

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate