Fluffy Bread Uburiri bw'Inyamaswa zo mu Rugo by Kama Muta

Fluffy Bread Uburiri bw'Inyamaswa zo mu Rugo by Kama Muta is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Ibicuruzwa by'Inyamaswa z'Urugo Competition Category.

IfezaIbicuruzwa by'Inyamaswa z'Urugo· 2024

Fluffy Bread Uburiri bw'Inyamaswa zo mu Rugo

by Kama Muta

Client: Kama Muta

Igihembo cya A' Design Award cya Ifeza Winner in Ibicuruzwa by'Inyamaswa z'Urugo Category

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Colors

The Design

About Fluffy Bread Uburiri bw'Inyamaswa zo mu Rugo

Fluffy Bread ni uburiri bw'inyamaswa zo mu rugo bwakozwe ku bw'ikiruhuko, imikino no gusinzira kw'inyamaswa. Ishusho yoroshye kandi izengurutse yibutsa umugati umaze kuvugutwa. Ubu buriri bufite ishusho ya sofa ntoya mu buryo bworoheje kandi bwiza, ku buryo iki gikoresho gihuza neza n'imiterere y'imbere mu mazu atandukanye. Mousse ya memory yakorewe abantu itanga inkunga kandi ntikomeretswe no kwifunga nyuma yo gukoreshwa igihe kirekire. Umwenda wa velours ufite imiterere yihariye woroshye kandi urwanya gushira no gukomeretswa. Umusingi ukozwe mu giti cya frêne cyera cyongeye gukorwa, gisukuwe n'intoki n'abanyabukorikori. Iri hangwa rigamije gukomeza umubano hagati y'abantu n'inyamaswa zo mu rugo.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Fluffy Bread Uburiri bw'Inyamaswa zo mu Rugo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Fluffy Bread Uburiri bw'Inyamaswa zo mu Rugo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Fluffy Bread Uburiri bw'Inyamaswa zo mu Rugo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Dimensions & Packaging: product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
Tags: pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology: The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge: The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Research: In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration: Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Duration: The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow: The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Team Members: Chen Liang