Rongbaohang BMW Imbere y'Icyumba cy'Igurishwa ry'Imodoka na Yixian Chen

Umushinga Rongbaohang BMW Imbere y'Icyumba cy'Igurishwa ry'Imodoka wa Yixian Chen ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

IfezaImbere y'Inyubako· 2024

Rongbaohang BMW Imbere y'Icyumba cy'Igurishwa ry'Imodoka

na Yixian Chen

Umukiriya: CX Design

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Imbere y'Inyubako

24,007

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #154748

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Rongbaohang BMW Imbere y'Icyumba cy'Igurishwa ry'Imodoka

Rongbaohang BMW ni imbere y'icyumba cy'igurishwa ry'imodoka giherereye i Tianjin. Imiterere y'imbere ikurikiza inzira izenguruka idahagarara. Igisenge cy'igorofa ya mbere n'iya kabiri gitwikiriwe n'ibipande bya acrylic bibonerana by'ubururu, biteguwe ku buryo bwerekana inzira z'imodoka zigenda ndetse n'imiraba y'amazi atemba. Ibi bipande bihuza n'ubwiza bw'amazi bugizwe n'umwenda w'amazi hamwe n'ikidendezi. Umushinga uyobowe n'ihame ryo kubungabunga ibidukikije, kandi uburyo bw'amatara bwongeye kubakwa hifashishijwe uduti tw'ibiti dushyizwe ku madirishya yo hejuru. Ahakorerwa imirimo ya biro hagabanyijwe kugira ngo icyumba cy'abakiriya cyaguke.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Rongbaohang BMW Imbere y'Icyumba cy'Igurishwa ry'Imodoka ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Rongbaohang BMW Imbere y'Icyumba cy'Igurishwa ry'Imodoka biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Rongbaohang BMW Imbere y'Icyumba cy'Igurishwa ry'Imodoka ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Ibipimo n'Ipaki: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Ibibazo Fatizo: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Ikoranabuhanga ryo Guteza Imbere: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Ikibazo cy'Ishusho: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Ubushakashatsi: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Ibyatumye Habaho: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Igihe cy'Umushinga: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Uburyo bw'Imikorere: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Patente: Copyrights belong to Rex Duan, 2023.
Abagize Itsinda: Yixian Chen
Abafotoye: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.