Hugoo Igikapu cyo ku Ntugu gifite Intebe yo mu Kiziba by Yasuhiro Yamamoto

Hugoo Igikapu cyo ku Ntugu gifite Intebe yo mu Kiziba by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Ibicuruzwa by'Abana Competition Category.

BuronzeIbicuruzwa by'Abana· 2024

Hugoo Igikapu cyo ku Ntugu gifite Intebe yo mu Kiziba

by Yasuhiro Yamamoto

Client: GRIT Inc

Igihembo cya A' Design Award cya Buronze Winner in Ibicuruzwa by'Abana Category

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Colors

The Design

About Hugoo Igikapu cyo ku Ntugu gifite Intebe yo mu Kiziba

Hugoo ni igikapu cyo ku ntugu gifite intebe yo mu kiziba yubatswemo, gikoreshwa mu masuku n'abana. Iki gikapu kigumana imiterere y'igikapu gisanzwe cyo ku ntugu mu gihe cyo gushyigikira umwana ku ntebe ifite igitambaro cyoroshye. Hari amasashe ane ateganyijwe hakurikijwe akazi kayo, bityo igikapu kimwe gishobora kubika ibikoresho byose bikenewe mu rugendo rw'umunsi. Imbere y'igikapu ifite ibara ry'umuhondo kugira ngo ibirimo bibonwe neza, kandi kamwe muri utwo dusashe gatuma umuntu ashobora gukuramo impapuro zo gukoraho (wiping sheet) mu buryo bworoshye. Igikapu gikozwe mu myenda ya CORDURA, yatoranyijwe kubera imbaraga n'ubushobozi bwo kumara igihe kirekire. Igihe intebe y'igiziba itakenewe ukundi, Hugoo ishobora gukomeza gukoreshwa nk'igikapu cyo ku ntugu.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Hugoo Igikapu cyo ku Ntugu gifite Intebe yo mu Kiziba ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hugoo Igikapu cyo ku Ntugu gifite Intebe yo mu Kiziba biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hugoo Igikapu cyo ku Ntugu gifite Intebe yo mu Kiziba ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama