Nubank Imbere y'Ikigo by Juan Carlos Baumgartner

Nubank Imbere y'Ikigo by Juan Carlos Baumgartner is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2024

Nubank Imbere y'Ikigo

by Juan Carlos Baumgartner

Client: Space

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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Colors

The Design

About Nubank Imbere y'Ikigo

Igitekerezo cy'igishushanyo, gishingiye ku rubuga rw'imibonano nk'inkunga y'ubuzima bugezweho bwa none, cyerekana imyitwararike yo guhinduka bikurikije ibisabwa bigenda bihinduka mu bidukikije. Muri ubu buryo, igishushanyo cy'uyu rubuga rw'imibonano ruhagaze nk'igisubizo cy'ubuhanga ku bigeragezo n'ibinyuranye by'igihe tugezemo, gitanga umwanya wo guhurira uringaniza ibikenewe byo guhinduka bihoraho n'ishakisha ry'umubano nyawo kandi ufite ubusobanuro. Kimwe mu bigoye by'umushinga kwari ukureba ko buri cyumba, buri njira, na buri gice muri rusange, bigaba kimwe mu nkuru y'igitekerezo kandi bitandukanye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Nubank Imbere y'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Nubank Imbere y'Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nubank Imbere y'Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nubank is a financial technology company that offers services through a digital platform. Throughout the design development process, we faced the challenge of establishing a coherent thread that connected spatial narrative with the company's purpose and mission. As a fintech, Nubank is focused on providing a more accessible, transparent, and efficient banking experience for people, especially those who have faced traditional barriers in the banking system.
Dimensions & Packaging: Area 5000 sqm /
Flooring Milliken, Tarkett and Ardex /
Furniture Steelcase, Haworth Papsa, Intersthul and MillerKnoll /
Ceiling Usg, Owa and Armstrong /
Blinds Hunter Douglas /
Textiles and Crafts elements PMV Por Varios Motivos /
Brandscaping Cobalto
Tags: corporate interior, sustainability design, accessibility, transparent, efficient, fun, local, relaxed space, workplace, collaboration, innovative.
Production Technology: The careful balance struck between traditional craftsmanship and cutting edge technology not only enhances the aesthetic appeal but also reflects a commitment to creating a cohesive, adaptable, and technologically advanced workspace in tune with the demands of contemporary work dynamics.
Design Challenge: One of the challenges of the project was to ensure that each room, every corridor, and every corner, in general, became part of the conceptual narrative and was unique, creating a sense of surprise as one moved through the space.
Research: The design of this social network stands as a creative response to the tensions and paradoxes of the contemporary era, providing a meeting space that balances the need for constant adaptation with the pursuit of genuine and meaningful relationships.
Inspiration: The design concept is built on creating a social network that acts as a solid framework, capable of supporting and embracing the liquid modernity we find ourselves immersed in today. This network not only symbolizes the interconnection between individuals but also the intersection of the speed of modern life and the need for a solid support system that provides stability and security.
Project Duration: The project started in August 2022 and finished in August 2023, It is located Blvd Manuel Avila Camacho 201, Polanco, Miguel Hidalgo, 11560 Mexico City
Operation Flow: This design not only optimizes workflow but also reinforces the idea that transparency and the exchange of ideas are essential in this era of constant change and connectivity. Here, where boundaries blur, everyone has a voice in creating a productive and cohesive environment.
Patents: Nubank / 2023
Image Credits: Nubank Photographer / 2023