Ifeza Uburyo bwo Gukoresha · 2024
Atria Convergence Technologies Porogaramu Ngendanwa y'Itumanaho
by Naseer Ahmed and Siva Teja Boddeti
- Igihembo cya A' Design Award cya Ifeza 2024 in Uburyo bwo Gukoresha
- CLIENT: Act
- Estimated Number of Design Views: 86,897
- Verification code 9EA7206810 · Verify this award
Colors
About Atria Convergence Technologies Porogaramu Ngendanwa y'Itumanaho
Atria Convergence Technologies ni imiterere ya porogaramu ngendanwa yakozwe ku kigo gitanga serivisi z'itumanaho. Iyi porogaramu yemerera abakiriya gucunga serivisi, ibikoresho n'ubwishyu ahantu hamwe. Ibikorwa bikunze gukorwa bishyirwa mu ntambwe nke kugira ngo bizigame igihe. Imiterere isobanutse y'amakuru itunganya ibirimo, ku buryo ibikorwa bimwe na bimwe biboneka byoroshye. Ibirimo bitunganywa hakurikijwe imyitwarire y'ukoresha, kandi ibihembo by'ubudahemuka bishyigikira uruhare rw'abakoresha. Ibikorwa by'umutekano byashyizwemo kugira ngo byubake ikizere. Imiterere igizwe n'ibice byigenga yemerera ko ibindi bikorwa bishya byongerwaho nyuma.
About the Igihembo cya A' Design Award cya Ifeza
Atria Convergence Technologies Porogaramu Ngendanwa y'Itumanaho ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Atria Convergence Technologies Porogaramu Ngendanwa y'Itumanaho biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Atria Convergence Technologies Porogaramu Ngendanwa y'Itumanaho ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
