Turning Luck Igikino cy'imbaho kigendagende ukora wenyine by Wong Li Tong

Turning Luck Igikino cy'imbaho kigendagende ukora wenyine by Wong Li Tong is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ibikinisho Competition Category.

IfezaIbikinisho· 2024

Turning Luck Igikino cy'imbaho kigendagende ukora wenyine

by Wong Li Tong

Client: Department of Visual Communication Design

Igihembo cya A' Design Award cya Ifeza Winner in Ibikinisho Category

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Colors

The Design

About Turning Luck Igikino cy'imbaho kigendagende ukora wenyine

Ikusanyirizo rya Turning Luck rizana amahirwe meza y'isi yose mu buzima binyuze mu bikino bigendagende ukora wenyine bikorana. Buri cyitegererezo gifite ikintu cyazwi gitanga amahirwe cyakomotse mu mico itandukanye, harimo Maneki-neko n'abafata inzozi, bigafasha kumva kuvumbura imico. Amabara yaka n'ibishushanyo birambuye bihagararira umurage wihariye wa buri kintu gitanga amahirwe, mu gihe imigendekere y'imashini izana amahirwe y'ikimenyetso yabo mu buzima. Iyi mishushanyo yose hamwe igabanya imyanda mu gukuraho ipaketi yo hanze, bigatanga uburambe bw'uwukoresha budashira ibidukikije.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Turning Luck Igikino cy'imbaho kigendagende ukora wenyine ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Turning Luck Igikino cy'imbaho kigendagende ukora wenyine biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Turning Luck Igikino cy'imbaho kigendagende ukora wenyine ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The 'Turning Luck' is a series of DIY automaton toys that users assemble, integrating mechanical interaction with cultural icons of good fortune. Featuring ten lucky charms from around the world like the Maneki-neko, Dala Horse, and horseshoe, each represents diverse cultural backgrounds and embodies unique aspirations for positive living. As users turn the handle, each model's vibrant effects come alive, promoting cultural exchange and sparking positive energy and playful interaction.
Dimensions & Packaging: Product Size
Galo de Barcelos:210 x 75 x 200(mm)
Maneki-neko:210 x 75 x 210(mm)
Horseshoes:210 x 75 x 180(mm)
Fairy Fox:210 x 75 x 200(mm)
Pysanka:210 x 75 x 180(mm)
Hamsa Hand:210 x 75 x 160(mm)
Daruma Doll:210 x 75 x 190(mm)
Dreamcatchers:210 x 75 x 215(mm)
Sun Vastu:210 x 75 x 215(mm)
Dala Horse:210 x 75 x 220(mm)
Packing box size：210 × 45 × 100(mm)
All the model parts can be stored inside the model, so the product does not require any additional packaging.
Tags: Positive Life, Interactive Design, Intercultural Communication, Entertainment, Environmentally Friendly, Puzzle Type
Production Technology: The 'Turning Luck' emphasizes environmental sustainability with eco-friendly materials like MDF and acrylic panels. Assembly tutorial videos on the official website minimize paper and ink waste. MDF is laser-cut and UV printed with our designs before packaging. The acrylic panels showcase elements representing ten countries, allowing users to see rotating gears inside. The website includes assembly tutorials, cultural stories for each charm, and showcases our brand's story and philosophy.
Design Challenge: Our initial vision was a mobile game where players strategically placed lucky charms, but we realized it lacked the genuine feeling of "good luck." So, we turned global lucky charms into DIY assembly models. Users build and interact with these models, experiencing the essence of good fortune firsthand. Designing dynamic movements was our main challenge. With thorough sketches and prototypes, we ensured smooth assembly and engaging functionality, resulting in a truly interactive
Research: We chose the theme of "good luck" because many Taiwanese turn to superstitious practices in life's challenges, seeking solace and satisfaction. These traditions, like Taiwan's "Guai Guai" snack and Japan's "Maneki-neko" reflect unique cultural practices worldwide. Coming from Malaysia, we're inspired by this enthusiasm, driving our curiosity to explore luck traditions globally.
Inspiration: In today's world, many seek good fortune and positive energy when facing life's challenges, desiring inner peace beyond material gain. 'Turning Luck' offers a hands-on experience with dynamic wooden models, allowing users to explore the symbolism behind global lucky charms. Users explore the symbolism of each lucky charm, gaining insight into diverse cultural traditions, fostering respect for global diversity, and ultimately creating a positive and enjoyable interactive experience.
Project Duration: The project will start in Taiwan in June 2023, be completed in Taiwan in January 2024, and have an on-campus exhibition at the university in January 2024. The follow-up plan is to exhibit at the Taiwan National Design Exhibition in May and June 2024.
Operation Flow: Users can scan the QR code on the packaging to access the official website, where they can read the culture stories behind each lucky charm and watch assembly tutorial videos to assemble the model themselves. Once the model is assembled, they can then turn the handle on the model to activate its dynamic visual effects.
Team Members: Illustration Designer: LAU YOONG GUANN
Visual Designer: NG KOK KIANG
Promotional Marketing: WONG LI TONG
Model Designer: LIM CHIEW HONG
Image Credits: Image #1: Designer Ng Kok Kiang,2023.
Image #2: Designer Lim Chiew Hong,2023.
Image #3: Designer Lim Chiew Hong,2023.
Image #4: Designer Ng Kok Kiang,2023.
Image #5: Designer Ng Kok Kiang,2023.