Musee Beijing Flagship Store Igishushanyo cy'Imbere mu Iduka by AntiStatics Architecture

Musee Beijing Flagship Store Igishushanyo cy'Imbere mu Iduka by AntiStatics Architecture is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2024

Musee Beijing Flagship Store Igishushanyo cy'Imbere mu Iduka

by AntiStatics Architecture

Client: AntiStatics Architecture

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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Colors

The Design

About Musee Beijing Flagship Store Igishushanyo cy'Imbere mu Iduka

Musee Beijing Flagship Store ni igishushanyo cy'imbere mu iduka ry'ikirango cy'imideri, giherereye muri Wukesong Mall i Beijing, mu Bushinwa. Iduka rifite metero kare 156 kandi rifite igisenge kirekire cya metero 4.2. Urukiramende rukomatanyije rw'ibiti rukoze ku buryo budacogora ni rwo rugize imiterere y'ibanze kandi rutwaye uburyo bwa "loop" bwitwa modular bwerekana amasakoshi n'imitako. Imiterere iboshye yacapwe mu buryo bwa 3D n'inkuta z'ubuhanzi zikozwe mu cyuma kitagira umugese byashyizwe imbere muri urwo rukiramende rw'ibiti. Igitekerezo cya "loop" ikoreshwa bushya kigaragaza ko ikirango cyibanda ku bicuruzwa by'agaciro byakoreshejwe mbere no ku kubungabunga ibidukikije.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Musee Beijing Flagship Store Igishushanyo cy'Imbere mu Iduka ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Musee Beijing Flagship Store Igishushanyo cy'Imbere mu Iduka biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Musee Beijing Flagship Store Igishushanyo cy'Imbere mu Iduka ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
Dimensions & Packaging: Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
Tags: Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
Production Technology: Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Design Challenge: Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
Research: The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
Inspiration: This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Project Duration: This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
Operation Flow: Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
Patents: Copyrightgs belong to MUSÉE
Team Members: Design Principal: Mo Zheng, Martin Miller
Design Team: Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu
Image Credits: Photo by UK Studio and AntiStatics