U Magic Imbere y'Ivuriro ry'Ubuvuzi bw'Uburanga by Elto Consultancy

U Magic Imbere y'Ivuriro ry'Ubuvuzi bw'Uburanga by Elto Consultancy is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2025

U Magic Imbere y'Ivuriro ry'Ubuvuzi bw'Uburanga

by Elto Consultancy

Client: Elto Consultancy

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About U Magic Imbere y'Ivuriro ry'Ubuvuzi bw'Uburanga

U Magic ni igishushanyo cy'imbere cy'ivuriro ry'ubuvuzi bw'uburanga ryo mu mujyi wa Jiaojiang, mu Bushinwa. Igishushanyo gikuraho umupaka uri hagati y'imbere n'inyuma, bigatuma umwanya n'ibiwukikije bihuriza hamwe mu buryo bunoze. Ubunini bw'umwanya bwongeye gushushanywa kugira ngo hubakwe uburyo bushya bw'ibice bihuriranye kandi bizamuka biherekejwe, biboneka biturutse ku ihuzwa ry'imirongo n'imizingo. Ipfundo ry'ibyuma rizenguruka rihuza amagorofa yombi, rikurikije uburyo inyubako isanzweho yashushanyijemo. Urumuri rushyushye rwa 3500K rutuma ahantu hasa neza kandi rworoshye, mu gihe urumuri n'igicucu byongera ubujyakuzimu ku murongo w'umwanya.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

U Magic Imbere y'Ivuriro ry'Ubuvuzi bw'Uburanga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. U Magic Imbere y'Ivuriro ry'Ubuvuzi bw'Uburanga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. U Magic Imbere y'Ivuriro ry'Ubuvuzi bw'Uburanga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design process begins by focusing on creating the right atmosphere and spatial sequences. It blurs the boundaries between the interior and exterior, allowing the space and environment to seamlessly harmonize. By reconfiguring spatial volumes, the design establishes a new spatial order that immerses individuals in an atmosphere where they can enjoy the beautiful space without distractions.
Dimensions & Packaging: Based on the existing building structure, the design connects two floors by incorporating a spiral staircase that adapts to the building’s original structural constraints. This artistic staircase not only enhances spatial flow but also introduces a distinctive minimalist, avant-garde style and a fresh sensory experience.
Tags: Healing Space, Patient-Centric Design, Functional Aesthetics, Collaborative Workflow, Holistic Well-being
Production Technology: The design follows a balanced spatial construction principle to reconstruct contemporary beauty and commercial spaces using a combination of lines and curves. The transition of different blocks within the space reorganizes the structure, creating overlapping and undulating forms that evoke a sense of mystery and romance. These immersive spatial transitions unfold a captivating narrative, enhanced by the interplay of light and shadow.
Design Challenge: Creativity drives this design, turning the design process into a structured play of endless possibilities. To soften the overall ambiance, the lighting design opts for a warm 3500K color temperature, avoiding the starkness of overly white or cold lighting. The subtle interplay of light and shadow along the spatial lines creates a deep, layered effect, enriching the visitor's experience and enhancing the depth of the space.
Research: In this space, time becomes a significant yet flexible concept. The design embraces the present moment, using creative temporal dislocation to create moments where people and spaces meet and stand apart. This design approach adds a lively, rhythmic quality to the environment, weaving a captivating story that ignites the imagination.
Inspiration: The design of U+Magic Medical Cosmetic Institution in Jiaojiang is inspired by Aristotle's First Principle. This principle emphasizes the importance of breaking down complex problems into basic elements and then reassembling them from the ground up to find the best solution.
Project Duration: The project started in March 2024 and completed in June 2024 in China.
Operation Flow: The varying form and function create a visually striking focal point that captures attention and elevates the overall spatial feel. Each renovated area stands on its own while staying connected, catching light and encouraging creative exploration.
Team Members: Chief designer: Chloe Liew