Flores Uburiri bwo kuruhukiraho ku manywa by Joao Demele

Flores Uburiri bwo kuruhukiraho ku manywa by Joao Demele is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imitako Competition Category.

BuronzeImitako· 2026

Flores Uburiri bwo kuruhukiraho ku manywa

by Joao Demele

Client: Karams

Igihembo cya A' Design Award cya Buronze Winner in Imitako Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Flores Uburiri bwo kuruhukiraho ku manywa

Flores ni uburiri bwo kuruhukiraho ku manywa bwakozwe kugira ngo butange umwanya wo kwicara no kuruhuka mu buryo bworoheje. Iki gikoresho gifite ishusho y'uruziga, kandi umugongo w'intebe wagoramye uzenguruka intebe nta hantu ucogera, bigatuma umuntu yumva akikijwe neza. Igice kinini cy'ubu buriri gishingiye ku rufatiro rutagaragara cyane rutuma buhagarara neza, mu gihe akameza kometse ku ruhande gatanga aho gushyira ibitabo, ibinyobwa cyangwa ibindi bintu bwite. Imbere harimo inkingi ikomeye ihujwe n'ifomu ifite ubucucike bwinshi n'imyenda yoroshye yo hejuru, hamwe n'imidodo idodwe neza ikurikira imigoramire. Akameza ko ku ruhande gakozwe mu biti kamere gashingiye ku nkingi y'icyuma ifunganye.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Flores Uburiri bwo kuruhukiraho ku manywa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Flores Uburiri bwo kuruhukiraho ku manywa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Flores Uburiri bwo kuruhukiraho ku manywa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Dimensions & Packaging: Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tags: Daybed, Flora, Conforming, Nature, Design, Modern
Production Technology: The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Design Challenge: The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Research: The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Inspiration: Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Project Duration: The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Operation Flow: The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Team Members: João Demele
Mollde