Scenic Ameza by Marco Balsinha is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imitako Competition Category.

BuronzeImitako· 2025

Scenic Ameza

by Marco Balsinha

Client: Tensai Furniture

Igihembo cya A' Design Award cya Buronze Winner in Imitako Category

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Colors

The Design

About Scenic Ameza

Ameza ya Scenic iratandukanye kubera imiterere y'amaguru yayo ahinduka, itanga uburyo bwinshi bwo kuyomeka muburyo butandukanye, kuva mubucuruzi kugeza mumiryango. Ubuso bwayo bukozwe muri plastike bufite imyobo myinshi yo gushyira amaguru ahantu hatandukanye, buhisha ibice bya tekiniki mugihe bukanemeza ikomere, umutekano, n'uburyo bworoshye kubikoreshwa. Yahuriwe n'igitekerezo cy'indabyo ya Calla, ukuguru gushobora gufata imiterere ibiri itandukanye, gukomeza imvugo imwe y'imiterere kandi kikakozwa hakoreshejwe ifishi imwe kubera ubuhinga. Ameza irimo ibice bishobora guhindurwa, bihuza ubwiza n'akamaro, kandi ihuriza ihindagurika mu ishushanya n'ubushobozi bwo gukoresha muburyo butandukanye.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Scenic Ameza ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Scenic Ameza biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Scenic Ameza ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Scenic Table features adaptable leg, central to its originality. Its design offers versatile attachment options for spaces from HoReCa to homes. The plastic tabletop allows multiple leg positions, concealing technical areas. Compatible with various chairs, it balances safety, ergonomics, and durability. Its versatility, combined with a range of colors and configurations, adds aesthetic and functional value to any space, maintains the consistency of its formal language.
Dimensions & Packaging: The table leg offers two distinct designs: a masculine, fully closed version with bag support for practicality, and a more open, feminine, delicate, and customizable version. Both are produced using the same mold with inserts, optimizing sustainability and industrial efficiency. This innovation maintains consistent texture, color, and size across both versions. Assembled table 738mm x (450/700/800mm or more), CLASSICA: 720mm x 175mm x 175mm, CURVE: 807mm x 175mm x 175mm.
Tags: Furniture, table, design, contract, plastic furniture, plastic injection, industrial design, modern design
Production Technology: Driven by research into company and market needs, the project was a collaboration between multiple departments, establishing guidelines for the designer with process inspired by Gui Bonsiepe. Initial sketches were modeled digitally. Plastic injection molding was chosen for precision and durability, using polypropylene with fiber. The process involved feedback loops, 3D prototypes, and tests to refine the design. The table was finalized with technical adjustments, ready for mass production.
Design Challenge: The Scenic Table project addresses technical, corporate, aesthetic, and visionary challenges. It uses interchangeable parts to enhance aesthetics and user experience, with precise connections managed through material shrinkage and injection molding. The project demonstrates design’s role alongside engineering and marketing, despite limited recognition. It balances designer vision and production, promoting bold, risk-taking concepts within corporate, consolidating design's role in the industry.
Research: Focusing on the leg as its original element, the Scenic Table design is inspired by the Calla lily. With interchangeable parts and plastic injection as its main technology, it incorporates innovation and boldness, key traits of design exploration. The project allows for multiple creative configurations, maintaining its envisioned language and ensuring formal and conceptual alignment. It serves as applied research in organizations and an educational example within European design's strategic role.
Inspiration: Expanding the product portfolio and enhance design quality, the Scenic Table project was created as a versatile solution concerning competitive references. Centered on a leg design inspired by the Calla lily, it blends elegance with mechanical efficiency. Using plastic injection molds, the table features interchangeable components, pushing technical boundaries. Developed with client feedback and rigorous testing, it balances corporate goals with innovation, ready for global market presentation.
Project Duration: Design development is fully underway in March 16, 2023. News publicly released at Spoga Gafa in Cologne 2024 (June 16, 2024) - Germany. The final demonstration unit will begin operation and be showcased at EquipHotel Paris 2024 – France (November 3, 2024). The first mass production is scheduled for December 2024.
Operation Flow: The Scenic Table excels in versatility and application, featuring a range of accessories that inspire creative professional solutions. It can be assembled from individual sets or supplied in bulk for large spaces. Customizable components allow for personalized solutions and easy part replacement, directly contributing to its tosustainability. The table’s design sets it apart from competitors, offering a unique, elegant way to transform spaces, meeting commercial sector needs effectively.
Team Members: Corporation/Producer: Tensai Indústria
Designer: Marco Balsinha
R&D director: Ângela Correia
Technical-Operational: Marco Balsinha, José Queirós
Commercial: Carla Costa
Marketing: Hugo Patrício
Logistics/Photo: Cristiano Ribeiro
Image Credits: Image #1,#2, #4, #5: Cristiano Ribeiro
Image #3: Designer Marco Balsinha, 2024