No Excuse Ikaratasi y'Amakuru y'Umusaraba by ABC Design Communication

No Excuse Ikaratasi y'Amakuru y'Umusaraba by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Igishushanyo Gukorera Abaturage Competition Category.

IcyumaIgishushanyo Gukorera Abaturage· 2025

No Excuse Ikaratasi y'Amakuru y'Umusaraba

by ABC Design Communication

Client: ABC Design Communication

Igihembo cya A' Design Award cy'icyuma Winner in Igishushanyo Gukorera Abaturage Category

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Verified Award Winner

Verify Award Status for #164278

View at A' Design Award Press Release Award Badge

Colors

The Design

About No Excuse Ikaratasi y'Amakuru y'Umusaraba

Igishushanyo cy'iyi karatasi y'amakuru y'umusaraba ni igikoresho gikomeye kandi gishya mu kumenyekanisha no gushishikariza ibikorwa. Imiterere yayo ikoranabuhanga, amashusho akomeye, n'imibare ifite ingaruka byerekana neza ko iki kibazo gikwiye gukemurwa byihutirwa. Mu guhuza abayikoresha ku rwego bw'umuntu ku giti cye no kubashishikariza kugira uruhare, ubu buryo bukora nk'ikintu gitera impinduka, bugira abantu imbaraga zo kuba abaharanira bikomeye umutekano n'uburinganire bw'abagore.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

No Excuse Ikaratasi y'Amakuru y'Umusaraba ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. No Excuse Ikaratasi y'Amakuru y'Umusaraba biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. No Excuse Ikaratasi y'Amakuru y'Umusaraba yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Dimensions & Packaging: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Tags: noexcuse, women, violence, abcdesign, brochure, awareness, social
Production Technology: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Design Challenge: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Research: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Inspiration: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Project Duration: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Operation Flow: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Team Members: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis