Wen Shan Hai Igishushanyo cy'Imbere mu Kigo cy'Ubunararibonye by Xiang Wang

Platini Imbere y'Inyubako · 2025

Wen Shan Hai Igishushanyo cy'Imbere mu Kigo cy'Ubunararibonye

by Xiang Wang

Igihembo cya A' Design Award cya Platini 2025 in Imbere y'Inyubako
CLIENT: Tang Design
Estimated Number of Design Views: 1,016,345
Verification code 5D98F63363 · Verify this award

View at A' Design Award Press Release

Colors

About Wen Shan Hai Igishushanyo cy'Imbere mu Kigo cy'Ubunararibonye

Wen Shan Hai ni ikigo cy'ubunararibonye bw'ikirango cya Moutai, inzoga izwi cyane, giherereye i Chongqing, mu Bushinwa. Imbere mu kigo hateguwe ku buryo bworohereza gusogongera inzoga, ibirori byihariye n'amateraniro y'amashyirahamwe. Imiterere isa n'urugo ishyira mu rwagati ubwiherero bw'ikare, buzengurutswe n'imihanda y'imbere iganisha ku byumba byihariye bifite insanganyamatsiko zitandukanye. Ububiko bwo kwerekana n'ahantu ho gusogongera bikurikira inzira izenguruka mu cyumba kinini. Ubuso bw'umuringa, ububiko bukozwe mu cyuma n'ikirahure ndetse n'igisenge cy'indorerwamo ni byo bigize ibikoresho by'ingenzi byakoreshejwe. Iki gishushanyo gihuza ubwubatsi gakondo bw'Iburasirazuba n'imiterere igezweho.

About the Igihembo cya A' Design Award cya Platini

Wen Shan Hai Igishushanyo cy'Imbere mu Kigo cy'Ubunararibonye ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Wen Shan Hai Igishushanyo cy'Imbere mu Kigo cy'Ubunararibonye igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Wen Shan Hai Igishushanyo cy'Imbere mu Kigo cy'Ubunararibonye ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Press Kit

Unique Properties: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
Dimensions & Packaging: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
Tags: Moutai, Experience Center, Display, Interior Deisign, Tang Design
Production Technology: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
Design Challenge: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
Research: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
Inspiration: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
Project Duration: The project was designed and completed in August, 2024 in Chongqing, China.
Operation Flow: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
Image Credits: HANMOVISION