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Hocking Hills Igishushanyo cya Webu by Cansu Dagbagli Ferreira

Hocking Hills Igishushanyo cya Webu by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Uburyo bwo Gukoresha Competition Category.


BuronzeUburyo bwo Gukoresha· 2025

Hocking Hills Igishushanyo cya Webu

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Igihembo cya A' Design Award cya Buronze Winner in Uburyo bwo Gukoresha Category

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Verified Award Winner

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Colors

The Design

About Hocking Hills Igishushanyo cya Webu

Kuvugurura igishushanyo cya Hockinghills.com cyerekana urubuga rworoshye kandi rugezweho rwo gutumiza ahantu ho kuguma mu kamere n'ibikorwa byo hanze. Mu gushyira imbere gusobanukirwa neza no gukoresha byoroshye, igishushanyo cyavuguruwe gikoresha uburyo bworoheje bushimangira ubwiza bwa kamere bwa Hocking Hills. Uburyo bunoze bwo guhurira n'abakoresha, kugendagenda byatunganijwe neza, hamwe n'ibimenyetso byihariye birenga 100 byongera kuboneka no gukora neza. Igisubizo ni uburambe bwa digitale bwahujwe kandi bukurura bworoshya gutegura urugendo mu gihe bugumana kwiyemeza kw'ikirango ku kamere, umuryango, n'ubushakashatsi butameshwa.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Hocking Hills Igishushanyo cya Webu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hocking Hills Igishushanyo cya Webu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hocking Hills Igishushanyo cya Webu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging
Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags
website, travel, outdoors, icon design, user interface
Production Technology
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge
Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research
According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration
The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration
1 year from June 2023 to June 2024
USA and France
Operation Flow
Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.

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