Cheetos Cheesy Verse 2024 Igishushanyo cy'Iserukiramurikagurisha Cyimbitse by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Imbere y'Inyubako Competition Category.
IcyumaImbere y'Inyubako· 2025
Cheetos Cheesy Verse 2024 Igishushanyo cy'Iserukiramurikagurisha Cyimbitse
by PepsiCo Design and Innovation
Igihembo cya A' Design Award cy'icyuma Winner in Imbere y'Inyubako Category
Verified Award Winner
Verify Award Status for #169566The Design
About Cheetos Cheesy Verse 2024 Igishushanyo cy'Iserukiramurikagurisha Cyimbitse
Cheetos Cheesy Verse 2024 ni uburambe bw'iserukiramurikagurisha cyimbitse cyakozwe mu mujyi wa Mexico City. Igice cya gatatu cy'uyu mushinga cyafunguwe muri Nyakanga 2024 kandi cyerekanwe n'ikimenyetso cy'ikirango Chester Cheetah. Igishushanyo gitumira abasura kureba ubunararibonye bwitandukanye bufite icumi, buri bumwe bufitanye isano n'ikindi kirea cya Cheetos, harimo Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs na Popcorn. Buri mwanya ufite insanganyamatsiko n'umuntu wawo bwite. Imyidagaduro, imideri n'ibiryo ni insanganyamatsiko eshatu z'ibanze z'igishushanyo cyose.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
Cheetos Cheesy Verse 2024 Igishushanyo cy'Iserukiramurikagurisha Cyimbitse ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Cheetos Cheesy Verse 2024 Igishushanyo cy'Iserukiramurikagurisha Cyimbitse biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Cheetos Cheesy Verse 2024 Igishushanyo cy'Iserukiramurikagurisha Cyimbitse yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
- Inspiration
- Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.
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