Geneus DNA and Gatta Imbere y'Iduka ry'Ubucuruzi, Imbere ya Kafe by After Design Living and Space Co.,Ltd.

Geneus DNA and Gatta Imbere y'Iduka ry'Ubucuruzi, Imbere ya Kafe by After Design Living and Space Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2025

Geneus DNA and Gatta Imbere y'Iduka ry'Ubucuruzi, Imbere ya Kafe

by After Design Living and Space Co.,Ltd.

Client: After Design Living and Space Company Limited

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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Colors

The Design

About Geneus DNA and Gatta Imbere y'Iduka ry'Ubucuruzi, Imbere ya Kafe

Geneus DNA na Gatta ni imbere y'iduka ry'ubucuruzi rikora imirimo myinshi rihuza serivisi zo gupima uturemangingo tw'irondakoko (genetic testing) zihariye ku muntu ku giti cye na kafe. Izina Gatta rikomoka ku nyuguti enye z'ibanze za DNA ari zo A, C, G na T, zigereranya ubuzima bwihariye ku muntu. Uyu mushinga ufite ibyumba bibiri biteganye bya metero 6 kuri 5, byose hamwe bingana na metero kare 60. Uruhande rumwe rutanga serivisi zo gupima irondakoko, naho urundi rukatanga ikawa. Icyuma kitagira umugese (stainless steel), polycarbonate ibonerana, imirongo igoramye n'amatara ya LED y'imirongo bituma haboneka isura y'ejo hazaza. Imiterere ifunguye iyobora abasura kuva ku bumenyi bwa siyansi kugera ku ituze, bigatuma gupima bitagitera ubwoba.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Geneus DNA and Gatta Imbere y'Iduka ry'Ubucuruzi, Imbere ya Kafe ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Geneus DNA and Gatta Imbere y'Iduka ry'Ubucuruzi, Imbere ya Kafe biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Geneus DNA and Gatta Imbere y'Iduka ry'Ubucuruzi, Imbere ya Kafe ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensions & Packaging: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Tags: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Production Technology: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Design Challenge: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Research: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiration: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Project Duration: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Operation Flow: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patents: After Design Living and Space Co.,Ltd., 2025
Team Members: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong