Fluf Sofa by Joao Demele is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imitako Competition Category.

BuronzeImitako· 2026

Fluf Sofa

by Joao Demele

Client: Karams

Igihembo cya A' Design Award cya Buronze Winner in Imitako Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluf Sofa

Fluf ni sofa yakozwe kugira ngo ikoreshwe mu kuruhuka no kwisanzura kwa buri munsi. Iyi sofa ifite ingano nini kandi ifite imirongo isa n'iy'ibisanzwe mu bidukikije. Urufatiro rw'ibiti rushyigikira umubiri woroshye wometseho imyenda. Urufatiro rukozwe hakoreshejwe uburyo bunoze bwo gukata no guhuza ibiti kugira ngo rugire imbaraga n'igihe kirekire cyo kuramba. Umusego wo kwicaraho, uwo kwegamira n'iy'amaboko byuzuyemo ifomu (foam) zifite ubwinshi butandukanye kugira ngo bihuze gushyigikira umubiri no kworohera. Umusego wo kwegamira wo ku ruhande ushobora guhindurwa bigatuma sofa ikoreshwa mu buryo butandukanye, nko gusoma, kuruhuka cyangwa kuganira n'abandi. Iyi sofa ifite ubugari bwa cm 260, uburebure bujya imbere bwa cm 101 n'uburebure bujya hejuru bwa cm 85.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Fluf Sofa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Fluf Sofa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Fluf Sofa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
Dimensions & Packaging: Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm
Tags: Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
Production Technology: The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
Design Challenge: The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
Research: The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
Inspiration: The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
Project Duration: Project started in 2024 and was published in 2025 in Sao Paulo.
Operation Flow: The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
Team Members: Joao Demele