Umushinga Top Toy Igishushanyo cy'Imbere cy'Iduka Rikuru Rihagarariye Ikirango wa Li Xiang ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.
IfezaImbere y'Inyubako· 2026
Top Toy Igishushanyo cy'Imbere cy'Iduka Rikuru Rihagarariye Ikirango
na Li Xiang
Umukiriya: Top Toy
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Imbere y'Inyubako
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #174271Imigereranyo
Ibyerekeye Top Toy Igishushanyo cy'Imbere cy'Iduka Rikuru Rihagarariye Ikirango
Top Toy ni igishushanyo cy'imbere cy'iduka rikuru rihagarariye ikirango ku rwego rw'isi riherereye ku muhanda wa Nanjing East Road i Shanghai. Iri duka rikoresha imvugo y'umwanya ishingiye ku mikino yahumekewe n'ipfunyika ry'ibikinisho hamwe na konsole z'imikino za kera zizwi cyane. Uruhande rw'inyuma rw'inyubako rwibutsa ipfunyika rya pulasitiki y'ibikinisho, kandi amadarajya ateguwe nk'ibyiciro by'umukino. Uduce tw'amabara twerekana ibiranga imikino, ahantu ho kunywera ikawa n'utubumbano tw'ubwubatsi bigize amashusho ayobora abashyitsi mu gushakashaka. Ubwubatsi bukoresha ibice bishobora guhindurwa hamwe n'amabara akarishye bishyigikira insanganyamatsiko y'imikino. Iki gishushanyo kigamije gutuma ubucuruzi busanzwe buba ubw'imikoranire kandi bukora ku mutima w'abashyitsi b'ingeri zose z'imyaka.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Top Toy Igishushanyo cy'Imbere cy'Iduka Rikuru Rihagarariye Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Top Toy Igishushanyo cy'Imbere cy'Iduka Rikuru Rihagarariye Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Top Toy Igishushanyo cy'Imbere cy'Iduka Rikuru Rihagarariye Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
- Ibibazo Fatizo
- interior, retail
- Ubushakashatsi
- On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.
Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail. - Ibyatumye Habaho
- Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
- Igihe cy'Umushinga
- The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
- Uburyo bw'Imikorere
- The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
- Abafotoye
- SFAP
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