Mai Meng Urugendo rw'Ibitaramo by Katie Tai and Ciang Fan - OCT Ent.

Zahabu Ibikorwa · 2026

Mai Meng Urugendo rw'Ibitaramo

by Katie Tai and Ciang Fan - OCT Ent.

Igihembo cya A' Design Award cya Zahabu 2026 in Ibikorwa
CLIENT: OCT Entertainment Co., Ltd.
Estimated Number of Design Views: 46,219
Verification code 4C116ED109 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Mai Meng Urugendo rw'Ibitaramo

Mai Meng, ifite umutwe Treasure The Moment, ni urugendo rw'ibitaramo rwizihiza imyaka mirongo itatu n'itanu y'umwuga mu muziki wa Mandopop. Uru rugendo ruhuza indirimbo za kera zahinduwe mu buryo bushya n'imiterere y'ikibuga y'ubworoherane. Ibipapuro bya LED bishobora kwimurwa, bigizwe n'ibice binyuranye kandi bibonerana, byerekana amashusho afite ubunini buhanitse ajyanye n'imyumvire ya buri ndirimbo. Amatara ahuzwa n'injyana y'umuziki, naho amajwi agenwa hakurikijwe buri hantu igitaramo giberamo. Indirimbo zihariye kuri buri mujyi, kuririmbira hamwe mu buryo butaziguye, hamwe n'amabaruwa yanditswe n'intoki yahishwe, bitumira abari mu gitaramo kubigiramo uruhare. Uru rugendo rugamije guhuza abumva ba kera n'abakiri bato.

About the Igihembo cya A' Design Award cya Zahabu

Mai Meng Urugendo rw'Ibitaramo ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Mai Meng Urugendo rw'Ibitaramo biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mai Meng Urugendo rw'Ibitaramo itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Press Kit

Unique Properties: Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.

Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music.
Dimensions & Packaging: Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
Tags: Mai Meng, 35th anniversary, concert tour, stage design, Event
Production Technology: We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
Design Challenge: Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
Research: We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
Inspiration: The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
Project Duration: The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
Operation Flow: We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
Patents: Copyrights belong to OCT Entertainment Co., Ltd., 2025
Image Credits: OCT Entertainment Co., Ltd.