Zahabu Aho Kwerekana Ubucuruzi · 2026
Nowy Styl Stand y'Imurikagurisha
by Konarski and Bzowski Piotr Duraj
- Igihembo cya A' Design Award cya Zahabu 2026 in Aho Kwerekana Ubucuruzi
- CLIENT: Konarski & Bzowski
- Estimated Number of Design Views: 33,336
- Verification code AAE3E84F8A · Verify this award
Colors
About Nowy Styl Stand y'Imurikagurisha
Nowy Styl ni stand y'imurikagurisha yakozwe mu rwego rwo kwerekana ibikoresho by'ibiro mu imurikagurisha ry'ubucuruzi. Iyi stand ifite ubuso bwa metero kare 607.5 kandi ikurikiza amahame y'igishushanyo mbonera gishingiye ku bidukikije (biophilic design). Imiterere yayo ishingiye ku kigereranyo cy'igiti, kigaragazwa binyuze mu bikorwa byubatswe. Ibyuma bihuha umuyaga bitanga umuyaga woroheje utuma ahantu hagira ubuzima, mu gihe amatara y'urumuri rushyushye yibutsa urumuri rw'izuba runyura mu mababi. Iki gishushanyo gishyira imbere uburambe bw'umuntu mbere y'igurisha ritaziguye. Intego ni ukwerekana uburyo aho abantu bakorera hashobora gushyigikira imibereho myiza, kugabanya umunaniro wo mu mutwe no kongera ubushobozi bwo kwibanda ku kazi.
About the Igihembo cya A' Design Award cya Zahabu
Nowy Styl Stand y'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Nowy Styl Stand y'Imurikagurisha biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nowy Styl Stand y'Imurikagurisha itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
- Dimensions & Packaging
- The stand is 607,5 square metres.
- Tags
- fair, wellbeing, nature, personification, control, instinct
- Production Technology
- In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere. - Design Challenge
- Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
- Research
- Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
- Inspiration
- Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
- Project Duration
- The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
- Operation Flow
- Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
- Image Credits
- Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.
