Schneider Electric Innovation Hub Tokyo Icyumba cy'Imurikagurisha by Ryota Unno

Schneider Electric Innovation Hub Tokyo Icyumba cy'Imurikagurisha by Ryota Unno is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2026

Schneider Electric Innovation Hub Tokyo Icyumba cy'Imurikagurisha

by Ryota Unno

Client: Schneider Electric Japan

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Schneider Electric Innovation Hub Tokyo Icyumba cy'Imurikagurisha

Schneider Electric Innovation Hub Tokyo ni icyumba cy'imurikagurisha cyakozwe kugira ngo abasuye babone uburambe bwimbitse. Imiterere y'amashusho ku gisenge afite uruziga rufite umurongo umwe rw'ibanze iyobora abantu berekeza ku kigereranyo kigoramye cyitwa Control Center, kigaragara uhereye mu byerekezo bitandukanye. Amatara y'imiyoboro agenda azenguruka, yakozwe hifashishijwe igikoresho cya porogaramu y'ibishushanyo cyitwa Grasshopper, atandukanye n'igisenge cy'umukara gifite imiterere ya gride hamwe n'ubutaka bufite imiterere y'urubuga rw'umukino wa dame. Inkuta z'umweru zigize ubuso nyamukuru bw'imurikagurisha. Intebe za sofa zifite impande eshanu kandi zishobora guhindurwa zishobora gutunganywa kugira ngo zikoreshwe mu kwicara cyangwa mu nama, cyangwa zigakurwaho kugira ngo hafunguke inzira yo kunyuramo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Schneider Electric Innovation Hub Tokyo Icyumba cy'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Schneider Electric Innovation Hub Tokyo Icyumba cy'Imurikagurisha biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Schneider Electric Innovation Hub Tokyo Icyumba cy'Imurikagurisha ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensions & Packaging: 20,600mm x 23,500mm x CH2800mm
Tags: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Production Technology: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Design Challenge: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Research: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiration: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Project Duration: The project started in March 2025 in Tokyo and was completed in September 2025.
Operation Flow: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Team Members: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Image Credits: SS Co., Ltd. Kenichi Ohno