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LA5 X House of Suntory Iduka ry'Agateganyo by Saina Attaoui

LA5 X House of Suntory Iduka ry'Agateganyo by Saina Attaoui is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.


IfezaImbere y'Inyubako· 2026

LA5 X House of Suntory Iduka ry'Agateganyo

by Saina Attaoui

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

Colors

The Design

About LA5 X House of Suntory Iduka ry'Agateganyo

House of Suntory ni iduka ry'agateganyo ritanga uburambe budasanzwe riherereye ku Kibuga cy'Indege Mpuzamahanga cya Hamad muri Qatar. Iri duka ry'agateganyo ryakozwe ku bufatanye na Qatar Duty Free hagamijwe kwerekana ubuhanzi n'umuco gakondo by'Ubuyapani ku bagenzi. Inyubako y'inyuma yashingiye ku turemangingo tw'ibiti two mu buryo bwa Machiya, twongeye gukorwa mu buryo bugezweho nk'urwibutso rw'iduka rya mbere ry'iyi sosiyete mu Buyapani. Imurikagurisha rya Ikebana n'ibintu bivuga inkuru bituma haba akanya k'ituze imbere mu kibuga cy'indege. Iyi mpushya ihuza imiterere igezweho n'umurage ndangamuco.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

LA5 X House of Suntory Iduka ry'Agateganyo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. LA5 X House of Suntory Iduka ry'Agateganyo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. LA5 X House of Suntory Iduka ry'Agateganyo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport.

Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan.
Tags
Luxury, Whiskey, Pop Up
Inspiration
Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
Project Duration
Qatar, 4 months
Team Members
L'Atelier Five Ltd
Image Credits
L'Atelier Five

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