Care for Mom to Be Umukino wo Kumenyekanisha Abaturage by Seyon Kim

Care for Mom to Be Umukino wo Kumenyekanisha Abaturage by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo Gukorera Abaturage Competition Category.

BuronzeIgishushanyo Gukorera Abaturage· 2020

Care for Mom to Be Umukino wo Kumenyekanisha Abaturage

by Seyon Kim

Client: Seyon Kim

Igihembo cya A' Design Award cya Buronze Winner in Igishushanyo Gukorera Abaturage Category

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Colors

The Design

About Care for Mom to Be Umukino wo Kumenyekanisha Abaturage

Kwita ku Mubyeyi Uzaba ni umukino wo kumenyekanisha abaturage ku byifuzo by'abagore batwite bagenda urugendo. Uyu mukino usaba abandi bagenzi mu bwikorezi guha umwanya wo kwicara mu gare cyangwa umwanya wo guhagarika imodoka. Ikimenyetso cy'ubwoko bushya bukura ku kirango gihuza ishusho y'umuntu utwite n'imisusire y'umutima, kigereranya inda no kwita. Ibara ryoroshye ry'umutuku uvanze n'icunga rikoreshwa aho kuba ibara risanzwe rijyanye n'inda. Amaposita n'amatike ya metero yacapwe bikoresha iki kirango mu bigo by'amatike no ku bibanza byo guhagarika imodoka.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Care for Mom to Be Umukino wo Kumenyekanisha Abaturage ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Care for Mom to Be Umukino wo Kumenyekanisha Abaturage biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Care for Mom to Be Umukino wo Kumenyekanisha Abaturage ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim