Free Estonian Imyidagaduro by Olga Raag is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Ubuhanzi Bwiza Competition Category.

IfezaUbuhanzi Bwiza· 2020

Free Estonian Imyidagaduro

by Olga Raag

Client: KLG Eesti AS

Igihembo cya A' Design Award cya Ifeza Winner in Ubuhanzi Bwiza Category

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Colors

The Design

About Free Estonian Imyidagaduro

Muri iki gihangano kidasanzwe, Olga Raag yakoresheje ibinyamakuru byo muri Esitoniya guhera mu mwaka ubwo imodoka yatangizwaga bwa mbere mu 1973. Ibinyamakuru by’umuhondo mu isomero ry’igihugu byafotowe, bisukurwa, birahindurwa, kandi birahindurwa kugira ngo bikoreshwe muri uwo mushinga. Ibisubizo byanyuma byacapishijwe kubintu bidasanzwe bikoreshwa kumodoka, bimara imyaka 12, kandi byatwaye amasaha 24 yo gusaba. Ubuntu Esitoniya ni imodoka ikurura abantu, ikikije abantu bafite imbaraga nziza nostalgic, amarangamutima yo mu bwana. Ihamagarira amatsiko no gusezerana kubantu bose.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Free Estonian Imyidagaduro ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Free Estonian Imyidagaduro biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Free Estonian Imyidagaduro ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.