Tong Yueli Primary Function: Igishushanyo cy'Imbere mu Kigo cy'Ubucuruzi by Yi Tonghua

Tong Yueli Primary Function: Igishushanyo cy'Imbere mu Kigo cy'Ubucuruzi by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2020

Tong Yueli Primary Function: Igishushanyo cy'Imbere mu Kigo cy'Ubucuruzi

by Yi Tonghua

Client: Zest Art

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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Colors

The Design

About Tong Yueli Primary Function: Igishushanyo cy'Imbere mu Kigo cy'Ubucuruzi

Tong Yueli ni ikigo cy'ubucuruzi cyashushanyijwe hakoreshejwe insanganyamatsiko y'inkuru z'imigani. Imbere yacyo hafite ubuso bwa metero kare 308 kandi hatumira abashyitsi kureba uwo mwanya babifashe mu maso y'abana. Icyumba cyo kwakiriramo abantu gikoresha amabara akayangana kugira ngo hagaragare igishushanyo gikomeye ku maso. Urukuta rwo inyuma rwakozwe mu bishushanyo by'impapuro rwerekana ibiti, ubwatsi, indabyo n'impongo, bigatuma haboneka ikirere cy'ishyamba ryuzuye ubwiza. Imirongo y'itara ihishe itanga urumuri rw'umuhondo rushyushye, naho ibibumbano by'amabara atandukanye bikaba bishyizwe hejuru. Iki gishushanyo gihuza ubwenge bw'abana n'uburambe bw'abantu bakuru, kandi gishishikariza gutekereza ku bijyanye no gukura.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Tong Yueli Primary Function: Igishushanyo cy'Imbere mu Kigo cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Tong Yueli Primary Function: Igishushanyo cy'Imbere mu Kigo cy'Ubucuruzi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tong Yueli Primary Function: Igishushanyo cy'Imbere mu Kigo cy'Ubucuruzi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer introduces the space in a fairytale setting, allowing visitors to explore a beautiful world from the perspective of children. With the theme of a fairytale trip, it brings a warm and healing experience for visitors.
Dimensions & Packaging: Project Area: 308 square meters
Tags: Zest Art, Yi Tonghua, Tong Yueli, The Little Prince, Fairy Tale World
Production Technology: The lobby gives visitors a strong visual impact with bright colors. Here the designer tells a beautiful fairy tale based on the understanding of colors and the expressing of images. The background wall with paper sculptures shows the luxuriant trees and grass, blooming flowers and lovely deer, creating an atmosphere of an enchanted forest. Hidden light strips shed warm yellow light around, outlining a romantic image together with colorful balls overhead.
Design Challenge: Designed and decorated in a fairytale perspective, the sales center was expected to provide interesting experience for both children and adults.
Research: As the first project in Zhongshan, the developer wanted to introduce the idea of intelligence community - let children grow up in community and to add educational function to the community construction.
Inspiration: The space allows visitors to experience the most precious and interesting parts of the childhood again. Elements of fairy tales are well presented. The image of the little prince interprets the innocence and romance in the bottom of heart.
Project Duration: Location: Zhongshan, Guangdong, China
Completion Date: Sep, 2019
Operation Flow: The design integrated the imagination of children with experience of adults to form a unique style. Its art and aesthetic atmosphere will encourage people to explore the inner mind of children and to think about the meaning of growing up.
Team Members: Yi Tonghua
Image Credits: Photography: Shixiang Wanhe & Zest Art