EN Skincare Iduka ry'Ibikoresho byo Kwitakumva, Salo y'Ubwiza by Yusuke Kinoshita is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Platini in Igishushanyo cy'Imbere y'Inyubako Competition Category.
PlatiniImbere y'Inyubako· 2020
EN Skincare Iduka ry'Ibikoresho byo Kwitakumva, Salo y'Ubwiza
Client: Archiee
Igihembo cya A' Design Award cya Platini Winner in Imbere y'Inyubako Category
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- Verified Award Winner
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The Design
About EN Skincare Iduka ry'Ibikoresho byo Kwitakumva, Salo y'Ubwiza
En Skincare ni iduka ry'ibikoresho byo kwitakumva n'isalo yo kwivuza uruhu riri mu nyubako yo mu kinyejana cya 18 hagati mu mujyi wa Paris. Izina En risobanura ubwiza mu Kiyapani, kandi rishobora no gusobanura uruziga n'isano. Ibi bisobanuro bitatu ni byo byahaye inspirasiyo iyi mishushanyo. Urukurikirane rw'inkuta z'umuringa zifite ishusho y'uruziga zigabanya metero kare 150 mu byumba bine ku nzego ebyiri. Ibyumba bibiri byuzuye urumuri bikozwe mu sima yoroshye biri ku igorofa yo hasi, mu gihe icyumba cyo munsi y'ubutaka kigumana inkuta z'amabuye n'igisenge cy'uburyo bw'imikondo. Abasura bakurikira inzira igoramye igana kuri buri hantu ho kwivuriza, bigaragaza igitekerezo cy'Abayapani cyo kwakira abashyitsi binyuze mu kuvumbura.
The Recognition
About the Igihembo cya A' Design Award cya Platini
EN Skincare Iduka ry'Ibikoresho byo Kwitakumva, Salo y'Ubwiza ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. EN Skincare Iduka ry'Ibikoresho byo Kwitakumva, Salo y'Ubwiza igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. EN Skincare Iduka ry'Ibikoresho byo Kwitakumva, Salo y'Ubwiza ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the centre of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
- Dimensions & Packaging
- The existing 150 square meter spaces were divided into 4 main rooms: 2 rooms with stone vaulted spaces in the basement and 2 rooms finished with white plaster on the ground floor. A different scale of circles is composed for each room to create a functional plan. Room1: the entrance and the boutique, Room2: the counseling and the treatment space, Room3: the hall and the massage space, Room4: the product gallery and the blending counter.
- Tags
- Skincare, brass, paris, japan
- Production Technology
- The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.
- Design Challenge
- Merging two history and culture, between French and Japanese. Mixing culture in a strong clear story is always a challenge. Once we could figure out this strong idea, then we believe this new story could attract the people.
- Research
- The site has prime Parisian location, in the 6th arrondissement steps from the Jardin de Luxembourg. We preserved most of the existing structure of the 18th-century building, adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer, enchanting them to delve deeper into the store.
- Inspiration
- Adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer. The concept of ‘beauty’ by choosing golden polished brass for the circular partitions and accent pieces throughout the store.
- Project Duration
- Project started in December 2017 and opened to public at July 2019 in paris. 7 Rue de Condé75006 Paris
- Operation Flow
- The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.
- Patents
- Photography is by David Foessel
- Team Members
- Yusuke Kinoshita
- Image Credits
- Photography is by David Foessel
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