Nakajima Igishushanyo cy'Imbere mu Iduka ry'Amasaha by Jack Leung

Nakajima Igishushanyo cy'Imbere mu Iduka ry'Amasaha by Jack Leung is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IcyumaImbere y'Inyubako· 2020

Nakajima Igishushanyo cy'Imbere mu Iduka ry'Amasaha

by Jack Leung

Client: JAS Design Ltd

Igihembo cya A' Design Award cy'icyuma Winner in Imbere y'Inyubako Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nakajima Igishushanyo cy'Imbere mu Iduka ry'Amasaha

Nakajima ni iduka ry'amasaha riri i Hong Kong, rifite igishushanyo cy'imbere gikurikiza kandi gishingiye ku bwiza busanzwe kandi bworoshye bw'amasaha ya kera. Urubaho rw'iyerekana ry'inzira ebyiri (binary corridor) ni ryo shingiro ry'igishushanyo cyose, kandi ryobora abasura mu kirere nk'umuyoboro w'igihe. Ibikoresho by'amabuye, ibikoresho byiza cyane, hamwe n'urumuri rudasanzwe, byubaka ahantu hatuje kandi h'ubwiza buhambaye. Amadirishya y'iyerekana yakozwe neza cyane, bityo buri koleksiyo n'amateka yayo bikaguma ari ingenzi. Iyi mbere itanga ahantu ho gutuza mu mujyi uhutira. Imirimo yarangijwe mu minsi igera kuri 40.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Nakajima Igishushanyo cy'Imbere mu Iduka ry'Amasaha ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Nakajima Igishushanyo cy'Imbere mu Iduka ry'Amasaha biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Nakajima Igishushanyo cy'Imbere mu Iduka ry'Amasaha yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nakajima Display, like the two sword-shaped hands inside the watch, makes every moment of time meaningful, and every word count. The binary corridor display is carefully sculptured to create space and stylish ambience. The exceptionally fine finishing of display windows entitled it to show the prestigious heritage inside.
Dimensions & Packaging: This project is located in Hong Kong. Hong Kong is an energy city that never stop. Every one is busy, busy and busy. Rushing here and there. This design is given a place to slow down their step. Using a typical materials+stones+light to present a luxury view to their customer.
Tags: watch, Nakajima, HK, JAS Design,
Production Technology: This design draws inspiration from the simple elegance of classic timepieces, which have inherited centuries of knowledge and wisdom.
Design Challenge: Tight timing is the most challenge in this project. The material leadtime is long but construction time is short. As to have a on time shop opening. the time management is really highly needed!
Research: Understand the brand vision and history is the most important research. Giving the idea to carry both traditional and modern style. Using of new material to present the traditional feel is the spotlight of this design.
Inspiration: This design draws inspiration from the simple elegance of classic timepieces, which have inherited centuries of knowledge and wisdom, enabling it to mould a majestic and breath-taking environment that magnifies the beauty and craftsmanship of each collection. As customers enter, they will be travelling through a time tunnel that allows them to appreciate various timeless designs.
Project Duration: This project is located in Hongkong. By good planning of material management. It just used around 40days to complete the project.
Operation Flow: We use different luxury material, stones and special lighting effect to attract consumer to come in and visit.
Team Members: Jack Leung