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Yum Rob Primary Function: Imbere ya Resitora na Zhidong Du

Umushinga Yum Rob Primary Function: Imbere ya Resitora wa Zhidong Du ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.


IfezaImbere y'Inyubako· 2020

Yum Rob Primary Function: Imbere ya Resitora

na Zhidong Du

Umukiriya: MET Creative Brand

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

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Amabara

Imigereranyo

Ibyerekeye Yum Rob Primary Function: Imbere ya Resitora

Yum Rob ni resitora ikoresha ikoranabuhanga ryihariye ifite insanganyamatsiko iri mu mujyi wa Hengshui. Imbere yayo ipima metero kare 450 kandi ikurikiza imisusire igezweho kandi yoroshye. Icyinjiriro gikoresha uruziga rwakuwe mu ishusho ya robo y'ikirango, gishushanywa na stainless steel isa n'indorerwamo. Hejuru y'inzira zombi z'imbere hafi hari indorerwamo ku mpande eshatu bizana inzira ikwibiza mu buryo bwuzuye. Imirongo y'urumuri rufite amabara n'amatara y'insinga za optique ku gisenge bishushanya uko ahantu hagaragara. Ahategerezwa hafite intebe zizamuka ziyobora abantu kandi zakira abashyitsi benshi. Ishusho iboneka mu buryo bwuzuye irangiza ahantu ho kuriramo.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Yum Rob Primary Function: Imbere ya Resitora ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Yum Rob Primary Function: Imbere ya Resitora biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Yum Rob Primary Function: Imbere ya Resitora ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe
Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Ibipimo n'Ipaki
The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Ibibazo Fatizo
Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Ikoranabuhanga ryo Guteza Imbere
The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Ikibazo cy'Ishusho
The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Ubushakashatsi
As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Ibyatumye Habaho
The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Igihe cy'Umushinga
The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Uburyo bw'Imikorere
The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patente
Copyrights belong to Zhidong Du, 2019.
Abagize Itsinda
Zhidong Du
Ailing Xu
Abafotoye
Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.

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