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Nue Umumaro Nyamukuru: Igishushanyo cy'Ifoto by Fukuma umi

Nue Umumaro Nyamukuru: Igishushanyo cy'Ifoto by Fukuma umi is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cy'icyuma in Ifotora Competition Category.


IcyumaIfotora· 2020

Nue Umumaro Nyamukuru: Igishushanyo cy'Ifoto

by Fukuma umi

Client: Fukumaumi

Igihembo cya A' Design Award cy'icyuma Winner in Ifotora Category

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Colors

The Design

About Nue Umumaro Nyamukuru: Igishushanyo cy'Ifoto

Umwandiko w'Igitabo: Nue ni igishushanyo cy'ifoto kigaragaza ibyatsi bibisi bimera mu turere tw'imijyi. Ishusho yakozwe hifashishijwe uburyo bwa inkjet print ku rupapuro rwa pamba, ifite ubugari bwa milimetero 1456 n'uburebure bwa milimetero 1030. Ifoto ya dijitali yitondewe cyane mu bara n'imiterere yaryo, bigatuma umusaruro uwo ari wo wose uba uhagaze hagati y'ubuhanzi bw'ifoto n'ubuhanzi bw'ibishushanyo. Ibyatsi byatoranyijwe nk'ikigaragazwa kubera ko bibaho no gukura ahantu hagaragaza cyane ikangisho ry'ibikorwa by'abantu. Imiterere yabyo idasanzwe igaragazwa nk'ikigaragaza ubuzima bw'abantu. Umutwe w'iyi shusho ukomoka ku ikigirwamana cy'umugoroba mu migani ya Kabuki yo mu Buyapani.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Nue Umumaro Nyamukuru: Igishushanyo cy'Ifoto ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Nue Umumaro Nyamukuru: Igishushanyo cy'Ifoto biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Nue Umumaro Nyamukuru: Igishushanyo cy'Ifoto yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This work is a digital photograph, but what is reflected is a virtual image.
It can be regarded as a new age expression by digital processing, but it is a work that pursues spirituality and is a work that draws on the flow of existential expression after the 1960s.
Dimensions & Packaging
Width 1456mm x Height 1030mm
Inkjet print on cotton paper
Tags
newnature, Suburbs, artificial, photo, graphic, photographic, fine art, urban art
Production Technology
The subject tree is weeds.
It has grown over a long period of time, and has often been slaughtered and withered by heavy rain and strong winds.
Although these weeds do not academically represent any particular taxa, they often share common ecological characteristics in that they are habitat in a space that is strongly disturbed by human activity. In turn, it is used as a metaphor as a strong, unsophisticated, or worse, reluctant entity.
What makes this work unique is that it can be regarded as a strong criticism of modern society through the existence of weeds, but it can also be regarded as a thesis for modern people.
Design Challenge
This work is very often misunderstood.
It seems that human beings have a tendency to logicalize all preconceptions as they are more knowledgeable. Therefore, this work is easily judged as a photography by preconception, but this work is a photo graphic.
It is a made photo and a pictorial photo.
Some critics may not appreciate this work very much. But they are misunderstanding because they see it only as a picture.
Dark, dirty, too digital, a common term, but completely prejudiced.
All the colors on the screen are very controlled and you have to work hard to see them, but once you get used to it, the darkness doesn't bother you.
Dirty is also a preconception. What is dirty? It will be understandable considering the current situation of a society polluted by corona.
As for digital processing, most of the images we see are digitally processed, and even if the image is clear, it is impossible for the photoreceptor of the camera to keep receiving the signal.
Whether inside the camera or on Photoshop, PC, monitor
Images are managed and processed on all devices.
Research
“Nue” is suggest for way of lives that "Not how do you live, what does live expect from you".

" Was hier not tut, ist eine Wendung in der ganzen Fragestellung nach dem Sinn des Lebens: Wir mussen lernen und die verzweifelnden Menschen lehren, das es eigentlich nie und nimmer darauf ankommt, was wir vom Leben noch zu erwarten haben, vielmehr lediglich darauf: was das Leben von uns erwartet! Zunftig philosophisch gesprochen konnte man sagen, das es hier also um eine Art kopernikanische Wende geht, so zwar, das wir nicht mehr einfach nach dem Sinn des Lebens fragen, sondern das wir uns selbst als die Befragten erleben, als diejenigen, an die das Leben taglich und stundlich Fragen stellt ? Fragen, die wir zu beantworten haben, indem wir nicht durch ein Grubeln oder Reden, sondern nur durch ein Handeln, ein rightiges Verhalten, die rechte Antwort geben. Leben heist letzlich eben nichts anderes als: Verantwortung tragen fur die rechte Beantwortung der Lebensfragen, fur die Erfullung der Aufgaben, die jedem einzelnen das Leben stellt, fur die Erfullung der Forderung der Stunde.."(trotzdem Ja zum Leben sagen: Ein Psychologe erlebt das Konzentrationslager V.E.Frankl)
Inspiration
"Nue" is a legendary Japanese bird that appears at night.The face was a monkey, the body was a tiger, the tail was a snake, and the voice was very creepy and lonely.However, the entity was just a sparrow.
Today it is also used as a metaphor for strange people and things.
The trees I shoot are also unseen.It is a tree that is nothing if you study it academically.However, it is uncertain when it has been there, and has a dubious presence.
Humans, including me, are also unsophisticated like Nue. Weird, suspicious and lonely, yet just human.
Project Duration
The project started in December 2015 in Tokyo and around and is still ongoing.
Operation Flow
Unlike beautiful flowers grown in the garden, weeds grown wild have an ugly shape.
Because he could only live that way.
It don't know that what is ashamed and courteous.
But it's very simple to live.

In this work, weeds are photographed, but they capture human heart.
Patents
Copyrights
Image 1: Umi Fukuma, 2020
Image 2: Umi Fukuma, 2020
Image 3: Umi Fukuma, 2020
Image 4: Umi Fukuma, 2020
Image 5: Umi Fukuma, 2020
Team Members
fukuma umi
Image Credits
Image 1: Photographer Fukuma umi, 2020
Image 2: Photographer Fukuma umi, 2020
Image 3: Photographer Fukuma umi, 2020
Image 4: Photographer Fukuma umi, 2020
Image 5: Photographer Fukuma umi, 2020

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