Extra Time Cinema Primary Function: Sinema, Igaragarizo ry'Ubuhanzi by XU Studio

Extra Time Cinema Primary Function: Sinema, Igaragarizo ry'Ubuhanzi by XU Studio is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2020

Extra Time Cinema Primary Function: Sinema, Igaragarizo ry'Ubuhanzi

by XU Studio

Client: XU Studio

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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The Design

About Extra Time Cinema Primary Function: Sinema, Igaragarizo ry'Ubuhanzi

Book Text: Extra Time Cinema ni sinema n'igaragarizo bikorwa igihe usabye biherereye ku gorofa ya kabiri yo hasi mu nyubako y'iduka rinini rya Shanghai. Imbere hafite metero kare 800. Hari akabari gahagaze hagati mu mwanya ushushanyije nk'igice cy'uruziga rufite radiyo ya metero 9, ku buryo aka gace gashobora gukoreshwa nka kawa, nk'aho batangira inyigisho, nk'ikibuga cy'imikino y'imbyino ndetse n'ahantu ho gutangiza ibicuruzwa bishya. Urukuta rwo hanze rwitwikiriye icyuma cya stainless steel gishushanyije nk'indorerwamo zizingiye, kandi ibigaragara mu ndorerwamo bihindagurika uko abantu banyura. Amasine y'icyuma cya stainless steel yagoramye afata imirongo y'urumuri n'ibipande bya plastike byinjiza urumuri rw'izuba, bikamurika mu mabara y'ubururu, icyatsi n'umutuku w'amabara y'amaroza.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Extra Time Cinema Primary Function: Sinema, Igaragarizo ry'Ubuhanzi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Extra Time Cinema Primary Function: Sinema, Igaragarizo ry'Ubuhanzi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Extra Time Cinema Primary Function: Sinema, Igaragarizo ry'Ubuhanzi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging: The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags: Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology: At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge: The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research: In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration: Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration: The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow: The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents: Copyrights belong to XU Studio, 2019.
Team Members: Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits: Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.