Interesting White Primary Function: Imbere y'Ibiro, Imbere y'Ahaboneza Ibicuruzwa by Kay Deng

Interesting White Primary Function: Imbere y'Ibiro, Imbere y'Ahaboneza Ibicuruzwa by Kay Deng is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2020

Interesting White Primary Function: Imbere y'Ibiro, Imbere y'Ahaboneza Ibicuruzwa

by Kay Deng

Client: Setone Design

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Interesting White Primary Function: Imbere y'Ibiro, Imbere y'Ahaboneza Ibicuruzwa

Book Text: Interesting White ni imbere y'ibiro inafite akamaro ko kuba ahaboneza ibicuruzwa by'inzitizi z'ikirahure zoherejwe hanze. Uyu mwanya ufite metero kare 80 uherereye mu nyubako y'ibiro i Shenzhen, mu Bushinwa, wemerera kureba inkombe za Hong Kong. Ahakiriza abashyitsi hamanuriwe hasi kandi hakoreshwa mu buryo bwinshi hatuma inama zicururuka neza, imurikagurisha ry'ibicuruzwa bishya n'akazi kagendera ku bushake. Amasanduku y'urumuri, indorerwamo hamwe na sisitemu iyobora byerekeza amaso ku nzitizi z'ikirahure kandi bikongera umwanya ugaragara. Ibikoresho birimo ubwato bw'ibiti, ibuye ry'umukara ryo muri Mongoliya, ikirahure kirabagirana cyane n'ikibaho gisizwe irangi.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Interesting White Primary Function: Imbere y'Ibiro, Imbere y'Ahaboneza Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Interesting White Primary Function: Imbere y'Ibiro, Imbere y'Ahaboneza Ibicuruzwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Interesting White Primary Function: Imbere y'Ibiro, Imbere y'Ahaboneza Ibicuruzwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in an office building in Shenzhen, China with views of the Hong Kong coastline, and is an imported glass partition company. When customers visit, this is also the showroom of their products. Need to use as many products as possible without making the space cumbersome and highlighting the company culture.
Dimensions & Packaging: Project scale is 80 square meters
Tags: Office, showroom, sunken, glass partition, multifunctional
Production Technology: Wooden floor, Mongolian black, ultra-white glass partition, lacquered board
Design Challenge: Using the marketing design method summarized by the company for many years, in the case of small project space, the functional division ratio between the exhibition hall and the office is reasonably allocated. Starting from the company's sales purpose, leaving the best scale and landscape to the reception area and conference room, so that customers visiting can see the best presentation of the product, so as to better sell it.
Research: In order to impress visitors, the designer artistically turns the product into a living exhibit. It is not the normal appearance, it will stimulate people to think of more possibilities of using the product, so as to achieve the purpose of sales.
Inspiration: When an 80-square-meter office needs to be a product showroom, the designer makes the product a high degree of living and becomes the protagonist of the space, leaving the best landscape to the customers. The designer was inspired by the Japanese garden corridor, and set up a sunken multifunctional reception area to make business communication more like a chat between friends, and you can see the striking slogans on the product to impress customers during the conversation.
Project Duration: This project was started in August 2019, and was finished in November 2019 in Shenzhen, China.
Operation Flow: The combination of the light box, the guidance system and the glass partition makes the focus on the product, which weakens the impression that the body space is not large. The sense of space extension created by the mirror also highlights the product in the space. The sunken multifunctional reception area, in addition to receiving guests daily, can also be used as a display area for new product launches, and a good choice for employees to work freely.
Patents: Copyrights belong to Kay, 2020
Team Members: Kay
Don
Jef
Ling
Image Credits: Ling,2020